TV – ExchangeWire.com

In this opinion piece, Harry Packshaw, Head of AV at Havas Media Network, examines whether Prime Video's ad launch is leading to a new era for commercial TV. Are we seeing the beginning of the en...

https://www.exchangewire.com/blog/2024/10/03/prime-videos-ad-launch-a-new-era-for-commercial-tv/

This week on The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads; Today’s MadTech Daily  Things have been looking good for advertisers lately, with more and...

https://www.exchangewire.com/blog/2024/09/27/the-stack-new-campaign-tools-for-advertisers-why-advertisers-should-consider-tv-ads/

Today’s news: Origin Beta Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+  UK advertiser trade group ISBA yesterday announced the launch...

https://www.exchangewire.com/blog/2024/09/25/origin-trials-commence-barb-expands-campaign-planning-tool-pluto-tv-partners-with-french-avod-platform-m6/

Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden AI search engine Perplexity is in talks with bi...

https://www.exchangewire.com/blog/2024/09/24/perplexity-in-talks-with-brands-for-digital-ads-model-itv-encourages-advertisers-to-embrace-genai-roblox-building-walled-garden/

FreeCast is announcing a new partnership with VideoElephant, one of the world’s largest libraries of premium video content and a leading video solution for channel owners. FreeCast is the low-c...

https://www.exchangewire.com/blog/2024/09/17/freecast-adds-three-fast-channels-from-videoelephant/

Today’s news: EU Faces Off Against Apple and Google; Online Overtakes TV as News Source in UK; Updates on Google vs DOJ Trial   While Google’s ad stack case against the DOJ is now in full...

https://www.exchangewire.com/blog/2024/09/11/eu-faces-off-against-apple-and-google-online-overtakes-tv-as-news-source-in-uk-updates-on-google-vs-doj-trial/

Linear television has been on the decline for quite some time now. Despite viewers and advertisers alike gradually turning more and more of their attention and ad spend towards connected TV (CTV)...

https://www.exchangewire.com/blog/2024/08/28/can-sports-streaming-knock-out-linear-tv/

Nexxen, a global, flexible, advertising technology platform with deep expertise in data and advanced TV, today (August 21st, 2024) announced a strategic data partnership with The Trade Desk. Prov...

https://www.exchangewire.com/blog/2024/08/21/nexxens-exclusive-automatic-content-recognition-data-is-now-available-on-the-trade-desk/

On today’s news digest: UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab  UK Ad spend on broadcast video on de...

https://www.exchangewire.com/blog/2024/07/30/uk-bvod-ad-spend-to-surpass-1-billion-in-2024-ftc-to-investigate-surveillance-pricing-grab-abandons-acquisition-of-trans-cab/

On today’s news digest: Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime; Microsoft In Breach of EU Antitrust Regulation  With ma...

https://www.exchangewire.com/blog/2024/06/26/disney-reducing-cpms-by-up-to-15-channel-4-streaming-audience-growing-faster-than-netflix-and-amazon-prime/