The Creativity Guru

I’m a believer in deliberate creativity. For a creative life, you need to develop habits of mind and ways of working that consistently lead to effective creative work. You don’t just wait for...

https://keithsawyer.wordpress.com/2024/02/18/seasons-of-creativity/

In this book, you'll find just about everything that's ever been discovered by researchers. … Read More The “Bible of Creativity” Just Published!

https://keithsawyer.wordpress.com/2024/02/09/the-bible-of-creativity-just-published/

Learn about "Unlocking the Creative Mind" from creativity experts Keith Sawyer and Sheena Iyengar at the Aspen Ideas Festival.… Read More “Unlocking the Creative Mind” video available

https://keithsawyer.wordpress.com/2023/07/07/unlocking-the-creative-mind-video-available/

Keith Sawyer and Sheena Iyengar share their creativity expertise on a panel at the Aspen Ideas Festival.… Read More Creativity at the Aspen Ideas Festival

https://keithsawyer.wordpress.com/2023/06/30/creativity-at-the-aspen-ideas-festival/

Creative cognition is not only a mental process; it is embedded in physical activity with materials.… Read More Finland’s Maker Pedagogy Project

https://keithsawyer.wordpress.com/2023/06/28/finlands-maker-pedagogy-project/

New research shows that in-person encounters drive creativity. … Read More Creativity Needs Contact

https://keithsawyer.wordpress.com/2023/05/19/creativity-needs-contact/

Success can lead to failure if you rely too much on your top performers. … Read More When Success Leads to Failure

https://keithsawyer.wordpress.com/2023/04/25/when-success-leads-to-failure/

Small startups are the drivers of innovation. Inventors start companies, develop their ideas, secure financial backing, line up customers, and grow organically. Think about all of those stories o...

https://keithsawyer.wordpress.com/2023/04/09/new-study-shows-that-creativity-drops-when-you-move-to-a-big-company/

A writer is somebody for whom writing is more difficult than it is for other people.… Read More How to Know if You’re a Writer

https://keithsawyer.wordpress.com/2023/02/20/how-to-know-if-youre-a-writer/

If you’ve read my books, you know that my answer is yes! The most innovative teams have something that I call group flow. It’s when a group is performing at its peak–realizing the maximum p...

https://keithsawyer.wordpress.com/2023/02/15/are-teams-more-creative-when-everyone-is-equal/