Google Ventures

Learn More Faster: How to find your bullseye customer and their perfect product Since 2010, our research and design team has helped over 300 incredible startups wrestle with critical questions ...

https://library.gv.com/introducing-learn-more-faster-how-to-find-your-bullseye-customer-and-their-perfect-product-fc6508c71d9e?source=rss----dfc85068874c---4

HOW TO LEARN MORE FASTER Since 2010, we’ve helped hundreds of GV startups (like Nest, Foundation Medicine, Flatiron Health, Slack, Gusto, Lime, and Uber) use UX research to answer critical bu...

https://library.gv.com/gv-guide-to-uxresearch-for-startups-b6d0c8ac81b3?source=rss----dfc85068874c---4

HOW TO HELP YOUR TEAM GET THE MOST OUT OF RESEARCH INTERVIEWS Source There’s nothing quite like visiting a foreign city for the first time — especially with a great tour guide. That e...

https://library.gv.com/ux-watch-parties-543d22b1478d?source=rss----dfc85068874c---4

When I do UX research for startups, I try to make it easy for teams to observe from anywhere, while demonstrating they don’t need a fancy usability lab to do it themselves. Having conducted ove...

https://library.gv.com/how-to-build-a-simple-ux-lab-anywhere-86e6c6b3fed4?source=rss----dfc85068874c---4

Photo by Dose Media on Unsplash HOW TO SPOT THE 5 STUDIES STARTUPS NEED MOST After completing hundreds of research projects for startups across dozens of industries, I finally noticed somet...

https://library.gv.com/field-guide-to-ux-research-for-startups-8569114c27fb?source=rss----dfc85068874c---4

Twenty years ago, when I started my design career, I made a lot of fake stuff. I can still clearly remember when I designed my own CD covers for albums by famous bands, created a fake e-commerce ...

https://library.gv.com/fake-designs-yield-real-results-c39cfc9ae93?source=rss----dfc85068874c---4

When coaching startups to conduct interviews and usability testing, I see one opportunity that is missed again and again: building a strong rapport with research participants by reading and respo...

https://library.gv.com/how-to-build-better-rapport-for-better-research-interviews-869952b6a71d?source=rss----dfc85068874c---4

I’ve advised recruiting operations at close to 300 startups, ranging from a five-person team at Scalyr to a several-hundred-person team at Gusto . Most startups share a common theme: Technical...

https://library.gv.com/ive-advised-recruiting-operations-at-close-to-300-startups-ranging-from-a-five-person-team-at-220959eebc25?source=rss----dfc85068874c---4

Photo by Alice Achterhof via Unsplash Recently, Jared Spool caught my attention with an article about how Netflix’s performance engineers are actually designers. It’s a provocative idea,...

https://library.gv.com/everyone-is-a-designer-get-over-it-501cc9a2f434?source=rss----dfc85068874c---4

GV’S SIMPLE RECIPE FOR GETTING STARTED ON YOUR BRAND With super deluxe thanks to Laura Melahn , Daniel Burka , and John Zeratsky Warning: This is a post about branding, but I’m no brand...

https://library.gv.com/the-three-hour-brand-sprint-3ccabf4b768a?source=rss----dfc85068874c---4