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PRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences.  The post CCO...

https://www.prnewsonline.com/ccos-reveal-best-practices-for-ai-social-media-and-other-digital-pr/

This week's PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald's E. coli response and a notable Halloween campaign that channels a famous scr...

https://www.prnewsonline.com/pr-roundup-election-week-advice-mcdonalds-update-scream-queens/

In a recent conversation with PRNEWS, Will Trowbridge, Founder of creative entertainment agency, Saylor,  discussed best practices to follow when creating Halloween and "spooky" seasonal content...

https://www.prnewsonline.com/from-halloween-to-harvest-a-guide-to-spooky-season-campaigns-that-last/

This week's PR Roundup features a look into brands' commitment to women's sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting. The p...

https://www.prnewsonline.com/pr-roundup-brands-and-womens-sports-harris-visits-fox-news-social-media-gifting/

Chinese Laundry CMO Sarah Zurell is on a mission to make the fashion footwear brand cool again—as it was in the '80s. And that, in her mind, meant they should be cool enough for Taylor Swift. T...

https://www.prnewsonline.com/the-pr-and-marketing-effort-behind-chinese-laundrys-taylor-swift-effect/

It is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message​. The post Media Outlet...

https://www.prnewsonline.com/appealing-to-media-outlets-in-the-ever-changing-editorial-landscape/

An Institute for Public Relations Webinar last week, titled “Al-Powered Answer Engines: Shifts in Digital Reputation Building,” panelists outlined five ways in which marketing and communicati...

https://www.prnewsonline.com/ai-powered-answer-engines-five-ways-to-proactively-manage-reputation/

PRNEWS spoke to Alyson Buck of Samsung Electronics America on how to plan in advance for influencer crises and how brands should respond if one occurs. The post How to Handle an Influencer-Born...

https://www.prnewsonline.com/how-to-handle-an-influencer-born-crisis/

While many LinkedIn executive profiles fall short by losing focus and posting too frequently without a clear purpose, nearly every top voice or executive who has built meaningful "linkfluence" on...

https://www.prnewsonline.com/why-finding-your-niche-is-the-key-to-successful-executive-linkfluence/

The advent of social media was a game changer for marketers and PR practitioners to build narratives, promote products, enhance brand reputation and increase sales. However, there are challenges ...

https://www.prnewsonline.com/handling-the-pr-fallout-from-social-media-algorithm-changes/