SHR

Imagine a guest is excited about their stay at your hotel. They’ve booked a room, expecting a seamless experience. But, behind the scenes, your systems – CRS (Central Reservation System) and ...

https://shrgroup.com/2024/09/26/is-your-crs-crm-integration-sabotaging-guest-experiences/

For years, staying visible online was relatively straightforward. You’d optimize your site with keywords, stuff your pages with content and hope Google ranked you well. The strategy was simple:...

https://shrgroup.com/2024/09/19/the-rules-of-online-visibility-are-changing-thanks-to-googles-generative-ai-search/

Hotels explore new strategies to enhance guest acquisition amidst increasing competition  After analyzing over 50 million room nights across more than 2,000 international hotels that are current...

https://shrgroup.com/2024/06/20/shr-groups-hotel-industry-trends-report-2024/

Welcome to the forefront of hospitality innovation. SHR is proud to present our latest whitepaper, The Importance of a Deep, Native Integration Between Your CRS & CRM. This ground breaking resour...

https://shrgroup.com/2024/06/17/unlock-the-power-of-seamless-integration-the-shr-crm-crs-whitepaper/

In the past, SHR Group placed the Central Reservation System (CRS) at the core of the distribution process.

https://shrgroup.com/2024/01/22/embracing-guest-centrism-powering-the-modern-era-of-central-reservation-systems-crs/

To operate a successful hotel, there are a lot of things that have to go right.

https://shrgroup.com/2024/01/10/future-proof-key-trends-shaping-hotel-distribution-in-2024/

For businesses in the hospitality industry the holiday season presents a golden opportunity to connect with customers and boost revenue.

https://shrgroup.com/2023/11/23/unwrapping-success-shr-7-essential-tips-for-digital-marketing-and-crm-during-the-holiday-season/

In the ever-evolving realm of digital marketing, staying ahead of the curve is crucial. As we delve into current digital marketing trends, the first and foremost trend that demands attention is t...

https://shrgroup.com/2023/11/16/the-evolving-landscape-of-digital-marketing-unlock-the-power-of-first-party-data-in-digital-marketing-for-2023/

Allora.ai creates a personalized booking experience for every guest, which drives engagement and unparalleled guest conversion and is supported by digital marketing with outstanding website desig...

https://shrgroup.com/2023/06/21/we-need-to-talk-about-cancellations/

Learn how vital hotel systems can be interlinked to improve operations, better connect with guests, and provide real loyalty rewards that move the needle on maximizing revenue. The hotel industry...

https://shrgroup.com/2023/06/21/the-hoteliers-playbook-for-integrating-hotel-systems-to-maximize-guest-recognition/