Apps – Mobile Marketing

Movember has partnered with a star-studded lineup, including mental health advocate and former Love Island contestant Dr. Alex George, along with Olympic gymnast Max Whitlock, to launch its annua...

https://mobilemarketingmagazine.com/movember-launches-fundraising-campaign-with-star-studded-lineup/

Snapchat has begun testing two new advertising formats: Sponsored Snaps and Promoted Places, in partnership with Disney, McDonald’s, and Taco Bell. Sponsored Snaps allow businesses to engage us...

https://mobilemarketingmagazine.com/snapchat-tests-sponsored-snaps-and-promoted-places-with-disney-mcdonalds-taco-bell/

TikTok has announced it will be shutting down its music streaming service. “We are sorry to inform you that TikTok Music will be closing on 28 November 2024,” stated a The post TikTok confi...

https://mobilemarketingmagazine.com/tiktok-confirms-closure-of-music-service/

TikTok will now integrate shoppable ‘Buy with Prime’ ads directly into its app, featuring real-time delivery estimates. This update arrives as US lawmakers consider banning the platform. Desp...

https://mobilemarketingmagazine.com/tiktok-partners-with-amazon-to-simplify-in-app-shopping/

Playtika has purchased mobile game developer Superplay for $700 million. An additional payment of up to $1.25 billion may be made, contingent on Superplay meeting specific financial goals over th...

https://mobilemarketingmagazine.com/playtika-buys-superplay-in-a-700-million-deal/

Metacore has decided to halt development of the free-to-play village-building game Everdale, returning the project to its original creator, Supercell. In a blog post, the mobile firm’s CEO Mike...

https://mobilemarketingmagazine.com/metacore-ends-everdale-development-and-returns-game-to-supercell/

Meta has unveiled new Instagram accounts tailored for teens, aiming to boost privacy and parental controls.  This initiative is part of Meta’s effort to reduce teens’ exposure to harmful con...

https://mobilemarketingmagazine.com/meta-debuts-privacy-focused-instagram-accounts-for-teens/

MacPaw has introduced the open beta for Setapp Mobile, one of the first public alternative app stores.  The Setapp Mobile beta offers a handpicked selection of 50 lifestyle and productivity Th...

https://mobilemarketingmagazine.com/macpaw-launches-setapp-mobile-alternative-app-store-in-eu-open-beta/

Apple will begin allowing third-party app stores on iPads in the European Union starting September 16. This shift will coincide with the launch of iPadOS 18, a major update to The post EU users...

https://mobilemarketingmagazine.com/eu-users-soon-able-to-access-ipados-apps-from-alternative-stores/

Gamelight’s innovation in rewarded user acquisition (UA) is transforming the mobile gaming industry. What was once a niche marketing method has now become a key strategy for game publishers, th...

https://mobilemarketingmagazine.com/gamelight-effect-sparking-growth-in-the-rewarded-ua-industry-2/