Smart Insights » Facebook Marketing

Organic reach on Facebook is plummeting but there are strategies to use to improve your reach without having to rely on paid posts The average Facebook Business Page has an organic reach per post...

https://www.smartinsights.com/social-media-marketing/facebook-social-media-strategy-for-organic-growth/

Examples of engaging Facebook ads, and those that fail to stand out The ultimate goal of any Facebook ad is to catch someone’s eye with the right combination of stunning visuals and compelling ...

https://www.smartinsights.com/social-media-marketing/facebook-marketing/4-things-facebook-ad-visuals-must/

46% of marketers feel that retargeting is undervalued, so should you be using it? For us as marketers, the digital age is both a blessing and a curse. It is a blessing because it has never been e...

https://www.smartinsights.com/social-media-marketing/facebook-marketing/amp-up-results-using-retargeting/

Advertisers are turning their attention toward their ad creative, which is quickly becoming the driver for financial performance Facebook is changing the game for advertisers. In recent years, th...

https://www.smartinsights.com/social-media-marketing/facebook-marketing/3-reasons-facebook-ad-testing-is-essential/

Incorporating the latest Messenger updates will help you drive business success As a professional in the digital marketing space, you are probably aware of the restrictions on Messenger responses...

https://www.smartinsights.com/social-media-marketing/facebooks-24-1-policy-and-how-its-impacting-brands/

Facilitate customer acquisition through direct conversation and provide a seamless shopping experience for your prospects on a platform they’re already familiar with An estimated 1.2 billion pe...

https://www.smartinsights.com/social-media-marketing/detailed-guide-advertising-facebook-messenger/

Consumers don't trust influencers, Facebook launches 3 new ad tools for small businesses, Amazon storing UK biometric data, Facebook relaxes cryptocurrency ad rules, Google's new consumer privacy...

https://www.smartinsights.com/social-media-marketing/news-roundup-10-may-2019/

One of the most underrated aspects of digital advertising is ad placements. Advertisers tend to think that choosing an advertising channel is where their campaigns begin and end. Unknown to them,...

https://www.smartinsights.com/social-media-marketing/facebook-marketing/updated-guide-to-facebook-advertising-placements-infographic/

Facebook vs. Instagram: The better platform for your business Beginner marketers consider launching a social media campaign. Experienced marketers launch a social media campaign on Facebook. Sma...

https://www.smartinsights.com/social-media-marketing/instagram-marketing/facebook-vs-instagram-advertising-which-better-for-b2b/

Three keys to evolving with Facebook advertising changes It’s the World Series of baseball and the monkey bars of the school playground. Facebook Ads is the battleground everyone is clamouring ...

https://www.smartinsights.com/social-media-marketing/facebook-marketing/surviving-facebook-advertising-changes/