Offbeat Empire » content marketing

While both Facebook and Pinterest traffic are hugely important to me, I interact with the two networks very differently. As a publisher, Facebook has me trained like a dog: we post all day, every...

https://offbeatempire.com/pinterest-vs-facebook-publisher-behavior/

I think of clickbait as manipulative and forcing your hand (ie "This bride got left at the altar -- YOU WON'T BELIEVE WHAT SHE DID NEXT"), but the truth of publishing is that a huge portion of a ...

https://offbeatempire.com/lets-talk-about-clickbait/

Weeks ago, The Atlantic published an article called What Blogging Has Become . Theoretically the article was about Medium.com, but really... it was just about the reality that digital publishers ...

https://offbeatempire.com/facebooks-great-attentional-party/

Offbeat Bride got a shout out on a list called "The 30 Most Brilliant Social Media Campaigns of 2014 ," which is very flattering. As I read the list, I was like "Ooh, which of my amazing social m...

https://offbeatempire.com/offbeat-bride-brilliant-social-media-campaigns/

As a publisher, I've always prioritized toward comments because it's content that I "own." Yeah, someone else wrote it, but I own the pageviews (and the related ad sales)… and in exchange, I be...

https://offbeatempire.com/sharing-the-new-commenting/

This post I wrote six months ago may be the most important thing I've written all year. After we stopped publishing new posts on Offbeat Families in September . Then traffic and revenue then wen...

https://offbeatempire.com/see-it-click-it-follow-up/

Have you ever visited Pinterest's "Source" page for your website? This is the page that displays the most recent pins sourced from your website. You find it by going to http://pinterest.com/sourc...

https://offbeatempire.com/marketing-with-pinterest-source-page/

We have some general guidelines about what fits on each Offbeat Empire blog, but there's definitely some overlap and wiggle room. Newlywed stuff generally goes on Home & Life (but sometimes goes ...

https://offbeatempire.com/comparing-how-posts-perform/

Every once and a while I'll share an article on the Offbeat Empire's Slack, and tell everyone that they need to read it. It's usually something about the future of publishing, or content marketin...

https://offbeatempire.com/required-reading-of-publishers-content-marketers-and-social-media-dorks/

I've written many times over the years about how I make the most of "Taint Week ," the editorial dead zone between Christmas and New Years. Since it's one of the slowest news weeks of the entire ...

https://offbeatempire.com/taint-week-2014/