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Understanding The Depths Of Customer Engagement
You know the drill: find your target audience, and you’re all set, right? Well, not quite. There’s a whole other level to this game. Your customers are people, not data points, and understand...
Top 10 Reasons Why a Master’s in Mathematics Can Boost Your Career
Pursuing higher education often comes with the promise of better career opportunities, and obtaining a master’s in mathematics is no exception. This degree can not only deepen your understandin...
B2B News for Tuesday, May 3, 2022: Mental Health Awareness, Acquisition, Appointments and Warren Buffett Speaks
May is Mental Health Awareness Month and more businesses are looking at ways to promote mental health. L.L. Bean is one company that is closing down its social feeds for the month to promote ment...
B2B Reactions to Facebook Reactions
Five new emoticons have debuted where there was only “like” before. Today the thumbs up nature of what we read on Facebook changed. Our reactions to posts can now be contextualized with a rol...
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Twitter launches call-to-action buttons for Promoted Tweets
In hopes of drawing even more engagement to its Promoted Tweets, Twitter now gives companies the option of adding a call-to-action button. Called “conversational ads,” Twitter announced the ...
Sales Guru: The trends coming in 2016
Our Sales Guru Jason Forrest wants you to know about a major trend coming to B2B sales that could influence your bottom line and strategy in 2016. As he always does with his reports to B2B News ...
Ask the B2B Expert: What are the best social media books for beginners?
Social media can be a complicated space for B2B professionals who first dive into it. That’s why we weren’t too surprised to get this question via our Ask the B2B Experts call for questions, ...
The slow death of organic social engagement
Organic social content engagement numbers are sinking. We started noticing the trend at SqueezeCMM in February and it’s been accelerating ever since. While there’s no real typical standard fo...
Incredible stats to justify your employee advocacy-social media programs
More B2B marketers are using social media in their content marketing programs, and employee advocacy programs continue to be top-of-mind for many B2B CEOs. Should you get your employees involved...
5 data-backed tips to crank up your LinkedIn company page
If your B2B business has a LinkedIn Company page, you need to be proactive about giving it a visibility boost. Otherwise, what’s the point? A key stat to inspire you: the network’s users ...
6 questions to ask applicants vying to run your B2B firm’s social media program
As B2B companies dive further into social media, they’re discovering that like with most jobs, there’s a big difference between having the right skills and being the right person for the job....
NextMEDIA 2015: Tumblr’s David Hayes on the power of creativity in marketing
When Tumblr wanted to land marketing campaigns, it could have chosen generic photos and stale copy. Instead, it embraced members of its own community to create truly memorable, “collectible” ...
Report: Facebook ads still a better investment than Google display ads
Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.” According to the report, th...
Twitter adds new analytics tool to help brands learn what users are saying about them
Twitter announced a new suite of analytics tools to helps advertisers “quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation,...
Investigating social media’s spam-bot problem
Need some users for your firm’s social media account? There’s a bot—er, app—for that. For a few dollars, marketers can populate their Facebook, Twitter, Instagram and even LinkedIn accoun...
10 LinkedIn stats every B2B executive needs to know
With 900 million members around the world, LinkedIn is THE sales powerhouse for businesses in the B2B segment. But, how powerful is it exactly? Let’s have a look at 10 LinkedIn stats every B2B ...
Fix these 9 mistakes to be a better B2B social media marketer
Social media marketing is still a bit of a mystery to B2B marketers, as we learned in a previous B2Bnn report. It’s surprising, considering B2B has a relationship-based sales cycle and the spac...
Social media changed everything in law marketing
How many clients or prospects see an ad or open an e-flash doesn’t matter; how many engage with the firm – online and in real-time – does. And this only happens if a firm delivers value, so...
Facebook IQ Live promoting consumer insight data in a city near you
In a major effort to improve the quality and results of its collaboration with advertising agencies, Facebook has launched a consumer research service called Facebook IQ. This month a Facebook IQ...
How Foursquare is focusing on B2B with new services
Foursquare is taking a new direction towards the B2B industry with the release of two new services called Foursquare Location Cloud, and Places by Foursquare. The new services turn the check-in a...
Is Google+ a dead zone for B2B professionals?
In the startup world, product-market fit is regarded as a key ingredient for success. In layman’s terms, product-market fit boils down to whether there are enough people willing to use your pro...
LinkedIn’s new app turns employees into brand ambassadors
LinkedIn is one of the most important social media networks for B2B professionals, and on Monday the social company announced its entry into the social media management space with a new app calle...
Buying Twitter followers…Don’t even think about it
by Kay Mathews The practice of buying Twitter followers has been around for about as long as Twitter has been in existence. As you’d expect, it continues today. Twitter follower providers glad...
Everything you need to know about Instagram’s new collage app Layout
Do you have several mobile photos you want to showcase and share with your followers and the rest of the world? There’s an Instagram app for that. The photo-sharing social network announced Mon...
How are CMOs using Twitter?
Chief Marketing Officers are a highly connected and competitive crowd, and a new study by Leadtail and cloud-based analytics company Neustar has delved into how they use Twitter. The study sample...
Why brands might be using social media photos for their next ad
That photo you posted on Instagram may be used in a company’s Facebook advertisement…with your permission of course. Since the dawning of social media, major brands have taken advantage of...
Instagram unveils new tools for advertisers
Instagram has added a carousel-like feature for advertisers, allowing users to scroll through multiple photos from one user by flipping through them horizontally. At the end of the carousel in a ...
Hashtag Team: B2B marketing, creativity vs. insight, content marketing tips
What’s trending this week in the B2B Twittersphere? As we do every week, the Hashtag Team column scoured Twitter to find out the hot trends B2B insiders are discussing in marketing, advertisin...
The guide to how CEOs should engage on Twitter
If you’re a CEO running a B2B firm, you might not have the luxury to be active on Twitter, Facebook and other social media outlets. But in this report, we’ll discuss how a CEO’s Twitter p...
The B2BNN guide to social media ROI
One of the first questions brands and marketers ask themselves before jumping on the social media bandwagon involves Return on Investment. They want to know that their financial investments will ...