Paramount Communication Group

Paramount Communication is proud to announce that our own Josh Kemp has been nominated for the 2015 Email Marketer Thought Leader of the Year award by the Email Experience Council. The Email Expe...

https://paramountcom.wordpress.com/2015/03/02/paramount-nominated-for-email-marketer-thought-leader-of-the-year/

Happy 2015! It’s the beginning of a new year, but in this post we’ll look back at the best links from 2014. Twice a month, we review the top marketing tips, news stories, and opinion pieces f...

https://paramountcom.wordpress.com/2015/01/06/top-links-for-2014/

Facebook has been making changes to their News Feed algorithm and Page apps recently. Earlier this year, they announced a crackdown on Pages that shared content using “like-bait” or spammy ma...

https://paramountcom.wordpress.com/2014/11/18/facebook-news-feed-changes/

Google has made waves again in the email marketing world with the new “grid view” for the Gmail Promotions tab. This image-heavy layout will display thumbnail pictures for each message in a P...

https://paramountcom.wordpress.com/2014/04/17/gmail-grid-view/

Twice a month, we review the top marketing tips, news stories, and opinion pieces from around the web and share them in our newsletter. In this post, we will share a few of the most popular link...

https://paramountcom.wordpress.com/2014/04/08/top-stories-emarketing-q1-2014/

Facebook recently marked its 10 year anniversary in February 2014. The social network has come a long way since it’s early days, and it continues to be a major player worldwide. Bloomberg produ...

https://paramountcom.wordpress.com/2014/02/24/facebook-10-years/

In December 2013, Google announced that images within emails would be displayed automatically for all Gmail users, regardless of whether or not they clicked “Display Images Below.” Google wil...

https://paramountcom.wordpress.com/2014/01/07/gmail-image-display/

If you’ve been sending the same email messages to your list and have noticed a decline in performance, it might be time to consider a few changes to reignite the response. Simple A/B testing ca...

https://paramountcom.wordpress.com/2013/05/10/email/

Much like a company website, business pages on social networks are an excellent tool for brand positioning and marketing. In fact, there are studies that show that consumers value a brand’s s...

https://paramountcom.wordpress.com/2013/03/07/social-media-business/

Foursquare seems to be one of those social networks that people either love or hate. The idea of check-ins, collecting badges, pursuing Mayorships, and sharing your location may not be for everyo...

https://paramountcom.wordpress.com/2012/12/14/foursquare/