Whether you’re crafting your overall content strategy or an argument about why publishing story-driven content is just as important as... The post 7 Features the Best Marketing Analytics Tool...
https://contently.com/2024/06/27/features-the-best-marketing-analytics-tools-will-have/
Learn the basics of Technical SEO so that you can improve your website's visibility and increase the audience for your content marketing campaigns. The post What Is Technical SEO and How Does I...
https://contently.com/2024/05/20/what-is-technical-seo-content-performance/
Although crafting a white paper is more of an art than a science, there are general guidelines you can follow to help you out along the way. The post Writing a White Paper Like a Pro: 9 Essenti...
We've studied some of our favorite tech companies in order to bring you a short list of stand-out content marketing from six industry leaders. The post 6 Examples of Incredible Content Marketin...
https://contently.com/2021/09/12/content-marketing-examples-tech-companies/
Translating is a tricky business. I took seven consecutive years of French classes, and most of the time, my teacher... The post A Marketing to Media Translation Dictionary For Journalists Turn...
https://contently.com/2019/07/31/content-marketing-terms-media-translation-dictionary/
There is no measurable ROI for prestige or cultural impact or artistic clout—that's kind of the point. The post When Will Content Marketing Count as Prestige Art? appeared first on Contently...
https://contently.com/2019/06/13/content-marketing-prestige-art/
Email and phone-based customer service interactions are often frustrating and full of terrible elevator music. Are chatbots here to save us? The post The Chatbot Revolution is Here appeared fi...
Let's take a bold stand against marketing speak. No one in your next meeting may notice, but the people you're trying to reach sure will. The post Everything Wrong With Marketing Speak, in 1 Ch...
If we don't combine facts with people's feelings, we'll end up surrendering revenue. The post Show, Don’t Sell: How to Use Empathic Marketing to Win More Business in 2018 appeared first on C...
https://contently.com/2017/11/27/empathic-marketing-win-business-2018/
Before you try to sell your customers a solution, make sure you understand their biggest problems. The post This Psychological Trick Can Make You a More Empathetic Marketer appeared first on C...
https://contently.com/2017/11/17/psychological-trick-can-make-empathetic-marketer/
Just as empathy can improve your relationships, empathic marketing can improve your business outcomes. It all starts with two simple words: “What's wrong?" The post Why Understanding Pain Is ...
https://contently.com/2017/11/10/understanding-pain-customer-centric-marketing/
Now that this quiz lives in our CMS, we'd love for you to identify the most common marketing acronyms by EOD. The post Quiz: How Well Do You Know These Marketing Acronyms? appeared first on Co...
Judging by the headlines, companies risk falling behind if they don't go all in on mobile. But in the B2B space, that narrative is a giant misconception. The post Why Your B2B Team Is Investing...
An ROI reckoning is coming, according to CMI's latest study. And marketers who don't even try to track it won't stick around much longer. The post The 4 Most Important Takeaways From CMI’s B2...
https://contently.com/2017/10/19/important-takeaways-cmi-b2b-content-marketing-study/
Vox Creative has shot to the A-list of native advertising studios with work that avoids cheap ploys for impressions and clicks. The post How to Create Content That Actually Performs, According ...
https://contently.com/2017/10/16/vox-creative-create-content-actually-performs/
Mina Seetharaman has a message for brands: If you're not solving a real problem for people, you shouldn't create content. The post The Best B2B Content, According to The Economist’s Top Conte...
https://contently.com/2017/10/10/the-best-b2b-content-the-economist/
Brands need a distinct perspective to win the competition for attention. Once they find that voice, they also need to use it consistently. The post Infographic: The Science of Brand Voice appe...
https://contently.com/2017/10/06/infographic-science-brand-voice/
Brands are always worried about alienating customers, but with today's political climate, it's time for them to take a stand on social issues. The post Why Consumers Want Brands to Take a Stand...
https://contently.com/2017/10/04/brands-take-stand-social-issues/
When you find the perfect marriage of topic and format, like millennial ads and stock video footage, that's when content marketing can make its mark. The post The Best Content Marketing of Augu...
https://contently.com/2017/09/08/best-content-marketing-august-generic-millennials/
At some point, your company will create content that never gets used. But teams can't be complacent about content projects gone wrong. The post The Problem That’s Quietly Sabotaging Your Mark...
https://contently.com/2017/09/08/quietly-sabotaging-marketing-budget/
Lights, camera, pivot. The post How Facebook Could Force Brands to Pivot to Video appeared first on Contently .
When editors get bombarded by emails, they struggle to respond to freelance pitches in a reasonable amount of time. Here's how technology can help. The post Attention Editors: We Need to Fix th...
https://contently.com/2017/08/28/better-freelance-pitches-experience/
At Content Marketing World, these sessions will give marketers the insights they need to transform their organizations for 2018 and beyond. The post 3 Content Marketing World Sessions That’ll...
https://contently.com/2017/08/24/content-marketing-world-sessions/
Content marketing has been stuck in the hype cycle for years. Now the industry is finally ready to break out. The post The Future of Content Marketing Isn’t Content Marketing appeared first ...
Your content advantage is out there. You just have to know what to look for when creating a content strategy. The post The Secret to Finding a Competitive Content Advantage appeared first on C...
https://contently.com/2017/08/17/competitive-content-advantage/