When it comes to breast cancer, many people believe it’s primarily hereditary. However, as Cara Lewis, a 19-year breast cancer survivor, points out, a large percentage of women diagnosed each y...
The worlds of retail media and commerce media are evolving fast, but a shakeout is coming as companies decide which part of the landscape they want to own. That is according to Brian Monahan, Glo...
As the customer journey spreads across multiple devices, channels and platforms, data is becoming “more sparse and fragmented”, leaving gaps in traditional attribution methods. TikTok says it...
In the immersive world of Roblox, gamers come for entertainment and connection with friends. But the platform is also proving to be a new tool for creators and advertisers alike. A recent study f...
https://www.beet.tv/2024/10/roblox-makes-an-advertising-play-with-immersive-brand-canvas.html
In a crowded streaming market, Philo wants to set itself apart with a focus on delivering value and accessibility to customers seeking entertainment and lifestyle content. The virtual MVPD (multi...
Diagnosed with breast cancer at age 29, Cara Lewis’ perspective on the priorities of work and personal life were profoundly changed. Timed to Breast Cancer Awareness Month, Beet.TV has republis...
AMENIA, N.Y. – Digital advertising has financed the broad availability of free stuff for consumers, whether it’s educational videos on YouTube or Web-based software for creators or encrypted ...
AMENIA, NY — In the emerging world of retail media networks, through which retailers are becoming advertising platforms, how does media planning change? Lisa Giacosa is aiming to move plannin...
https://www.beet.tv/2024/10/think-different-about-retail-media-spark-foundrys-giacosa.html
Editor’s note: Patel left TelevisaUnivision after this interview was taped in July. AMENIA, NY — TelevisaUnivision is seeing streaming as a major growth opportunity, having experienced signi...
AMENIA, N.Y. – Major retailers every day are getting more sophisticated in the ways they harness data about their customers, with loyalty programs, credit card accounts and online registrations...
FreeWheel, the advertising technology unit of Comcast, this month announced a first-of-its-kind partnership with audience data and measurement company Samba TV to offer major improvements in reac...
AMENIA, NY — As the TV upfronts season starts to wrap up, media agencies are noticing some key trends emerging in the way advertising is being bought and sold. Increased flexibility to move awa...
Contextual advertising is poised to reach new heights in the coming year, as artificial intelligence and advanced technology help marketers move beyond obvious placements to uncover hidden moment...
AMENIA, NY — Digital advertising’s data collaboration started with walled gardens, but it is evolving beyond clean rooms to power planning, segmentation and measurement. The practice, which ...
Personalization has long been a challenge for brands, but connecting data across organizational silos remains one of the biggest hurdles to overcome. Stitching together data sources from marketin...
AMENIA, NY— Advertisers seeking to maximize their campaign impact while maintaining scale should look no further than addressable TV, according to Pooja Midha, EVP and General Manager at Effec...
The U.S. elections this year are forecast to set a record for media spending as the country’s two major political parties seek to influence voters such as independents who aren’t sure how the...
CANNES — As viewers turn to mature, ad-supported streaming services, are there still opportunities to elevate the CTV ad experience? TripleLift is observing the changes in consumer behavior an...
AMENIA, NY — The retail media landscape is rapidly expanding beyond its traditional focus on driving sales through onsite search and display advertising. As retailers launch new media networks...
ARMENIA, N.Y. – Millions of people in the past few years changed the way they spend time with media, and the Covid-19 pandemic sped up a longer-term shift toward digital audio and video streami...
AMENIA, NY— A Googler who recently left to head up a Microsoft Advertising division says she was inspired by Microsoft’s leadership, audience and product offering. Wendy MacGregor, VP of Glo...
AMENIA, N.Y. – Marketers want as much information as possible about customers who consent to sharing details about what they buy. This first-party data is a valuable resource that can help wit...
AMENIA, NY — The US market for commerce media is maturing rapidly, with clients now focusing on more asking questions beyond basic education. They are seeking ways to prove the effectiveness o...
For Digitas North America’s Megan Jones, contextual AI is unlocking a new era in which brands can engage audiences with unprecedented relevance. Context has always been a key consideration for ...
https://www.beet.tv/2024/09/giving-ai-a-heart-digitas-jones-on-supercharged-context.html
AMENIA, NY — Viewers are increasingly watching the same kind of TV content across different devices and services. And that means the industry needs a more holistic approach to advertising, say...
https://www.beet.tv/2024/09/paramounts-scoles-advertising-is-converging-across-screens.html