American Chemical Society - C&EN

Reading Time: 5 minutes For the past decade, at least, content volume has been a valuable asset for a brand’s digital marketing strategy: Volume of content meant more potential to rank in searc...

https://acsmediakit.org/blog/creating-high-impact-science-content-in-the-age-of-ai-focus-on-quality-not-quotas/

Reading Time: 5 minutes Guest blogger Ananya Palivela is a science writer with a passion for scientific communication. She specializes in translating intricate scientific concepts into compelling...

https://acsmediakit.org/blog/design-101-for-science-marketers-five-tips-for-better-visual-communication/

Reading Time: 6 minutes Crafting a standout job post is essential when you’re on the hunt for top-tier science talent. The quality of your job description can make or break the caliber of appli...

https://acsmediakit.org/blog/the-anatomy-of-a-strong-science-job-post/

Reading Time: 10 minutes Seismic changes are shaking the foundations of the marketing industry. Every day, a new trend emerges, promising to revolutionize our work. From generative AI and marketi...

https://acsmediakit.org/blog/navigating-change-key-insights-from-marketing-on-the-edge-science-marketing-event/

Reading Time: 6 minutes Incorporating video content into science marketing is a highly effective strategy that can significantly boost engagement, conversion rates, and overall brand visibility. ...

https://acsmediakit.org/blog/video-marketing-for-science-brands-a-beginners-guide-with-tips-and-examples/

Reading Time: 4 minutes Quizzes have an edge over other content types: They’re fun! Science audiences are particularly attracted to and engaged by gamified content like quizzes. Scientists love...

https://acsmediakit.org/blog/inherently-curious-how-to-use-quizzes-to-attract-and-engage-scientists/

Reading Time: 3 minutes Are you planning to attend ACS Fall 2024 in Denver, Colorado? Be sure to check out these must-attend C&EN events! You can hear from the young innovators taking on global c...

https://acsmediakit.org/blog/connect-with-cen-at-acs-fall-2024-in-denver-colorado/

Reading Time: 4 minutes When marketing to a scientific audience, developing content that only feeds the bottom of the funnel can be tempting. If you have a cool, innovative product, why not just ...

https://acsmediakit.org/blog/heres-why-you-need-a-full-funnel-strategy-to-power-your-science-marketing/

Reading Time: 5 minutes Display advertising can be a powerful tool for science brands. When executed effectively, they can reach your ideal customers on the sites they frequent most and capture t...

https://acsmediakit.org/blog/key-factors-to-consider-when-creating-your-display-ads/

Reading Time: 5 minutes Picture a laboratory in your mind. Do you imagine white-coated scientists pipetting by hand and writing observations in spiral-bound notebooks? Or do you envision whirring...

https://acsmediakit.org/blog/what-is-lab-digitalization-in-the-chemical-industry-and-why-should-b2b-marketers-care/