People nowadays are uninterested in cold and business-like pieces of content. They want something authentic. They want conversations with people. That’s partly why Reddit is grabbing top spots ...
What could be the matter if your perfectly optimized post isn’t ranking? Is the problem that your site is not on Google, or is something else going wrong? What is keeping your content from reac...
Over the years, Shopify has become a leading platform for entrepreneurs looking to tap into the dropshipping model. This approach allows sellers to offer a wide range of products without the hass...
As webshop owners, we continuously refine our checkout process by monitoring shopping cart abandonment and running A/B tests. Why do some users fail to make purchases even after adding products t...
On 3rd October 2024, I gave a talk at BrightonSEO entitled Enhance and elevate your SEO knowledge through experimentation & moonlighting. In this talk, I spoke about how I navigated different sid...
Standing out in the crowded marketplace is crucial for any online store. For Shopify merchants, optimizing SEO titles and meta descriptions is an important step in gaining visibility and attracti...
https://yoast.com/improve-shopify-store-visibility-ai-yoast-seo/
Our mission at Yoast is ‘SEO for everyone,’ and we believe that Shopify merchants can benefit greatly from SEO. That’s why we built an app that helps you attract more people to your online ...
https://yoast.com/reasons-why-yoast-seo-for-shopify-boost-rankings/
It’s the moment you’ve all been waiting for: today, Yoast AI Generate launches on Yoast SEO for Shopify! Yoast SEO’s AI features are designed to ensure all our customers can benefit from sm...
Online retailers work hard to make their stores stand out from the competition. One of the main points they should focus on is offering the best user experience. Combined with a proper SEO strate...
Another way to market your product or service? Really? Yes, we’re really looking into something new today. But don’t worry. It’s not groundbreaking. If you look at how the internet and your...
Ecommerce mistakes are as common as shopping carts filled to the brim during a Black Friday sale. Why is that, you ask? Well, the ecommerce world is complex. It’s easy for online retailers to t...
AI-powered search tools like SearchGPT have sparked both excitement and concern among SEOs. Recently, industry prognosticators have expressed fears about AI-driven tools undermining traditional t...
The summer has just ended. Should you already start preparing for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google is something you take ti...
Staying on top of things and beating your competitors means staying on top of trends and consumer behavior. Over the years, Google quietly developed a tool that has become a staple in many SEO to...
Even if you’re a new or experienced business owner, you can’t ignore the impact of social media on your business. It’s great for marketing, brand awareness, and SEO. But it’s quite a hass...
In a landmark ruling, a federal judge has declared Google a monopoly, citing the tech giant’s anticompetitive practices in maintaining its dominant position in the search engine market. This de...
https://yoast.com/google-ruled-a-monopoly-search-industry-braces-for-change/
Today, we’re welcoming Yoast AI Optimize to our family of AI features. These features are designed to make SEO tasks easier than ever by harnessing the power of AI. The tool is perfect for mark...
Accessibility is still as important as ever in 2024. Not just because it makes your website accessible to everyone, ensuring you’ll be able to reach your entire audience, but also because Googl...
The SEO community has been buzzing following the release of internal Google documents, revealing more details about how author and publisher entities influence search rankings. These insights hel...
In a happy yet surprising move, Google has announced it will not be phasing out third-party cookies as previously planned. This decision has significant implications for website owners, digital m...
https://yoast.com/googles-reversal-on-third-party-cookies-what-it-means-for-you/