- feeds
- popular
- recent
- reader
- about
- story
- technologies
- what is rss
- connect
- dmca
- contact
- Feed Preview Digiday
How one company hopes to expand creators’ presence in TV ads as CTV engagement grows
There is more room on the big(ger) screen for creators as the lines continue to blur between traditional television and digital video content.
How to manage an actual online community platform, with Oprah Daily’s Pilar Guzmán
On the latest Digiday Podcast episode, Oprah Daily’s editorial director discussed The Oprah Insider Community’s launch and how the publication is moderating content on the platform.
TikTok becomes the new water cooler, as workers vent about their jobs online
Over a third of workers overall (and about half of Gen Zers) admit to posting about their job or employer negatively on social media, according to a recent survey from Owl Labs.
Why retailers like Kroger & Walmart are adding streaming services to their membership programs
More retail membership programs are adding streaming services like Disney+ and Paramount+ as an additional perk, but experts say there are more reasons behind doing so than just adding value to K...
Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators
Brands are putting more cash aside to work with creators — but are reluctant to see it trickle down too far.
Digiday+ Research: Brands, optimistic about holiday sales, focus marketing efforts on e-commerce and social
Digiday surveyed brand, retailer and agency professionals about their use of sales channels during the holidays, their holiday marketing tactics and how their current holiday season discounts and...
Media Buying Briefing: Overheard at the Media Buying Summit
During the two Town Halls at DMBS, agency folk of all roles and stripes opened up about their challenges/pain points as well as the solutions to those challenges.
‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions
Transparency conversations continue to bubble up in the fast-growing retail media network space. In response, some marketers are getting creative to gain in-depth insights around customer acquisi...
Maybelline is leveraging Pinterest to reach Gen Z makeup fans
Since 2014, L’Oréal USA has worked with Pinterest on a handful of content marketing initiatives, but in recent years that partnership has expanded into new territory, such as helping to launch...
How publishing execs are incorporating generative AI tools into their workflows
Publishers' uses of gen AI tools range from assisting in email writing to transcribing meeting notes.
How the Biden-Harris administration revitalized the White House’s digital strategy
On social media, even the highest executive office is a publisher.
AI Briefing: Media Buying Summit highlights judicious adoption of AI ad tools
Onstage and off, media agency execs talked about the potential roles of machine learning and generative AI.
Agencies take diversity efforts beyond the numbers
Agencies discussed diversity strategies in the face of clients starting to pull back on their initiatives.
Airbnb doubles down on brand over performance for campaign to draw more hosts
Airbnb wants more people to list their properties on its platform. To persuade them to do that, it’s relying on a brand campaign that's built up steam over the last two years.
How Walmart is evolving its data analytics platform to reflect an AI-driven focus
Walmart is renaming its data analytics platform, formerly known as Walmart Luminate, and adding new features. It's meant to reflect Walmart's overall goal of not only providing data but also, inc...