The Creativity Guru » innovation

I’m a believer in deliberate creativity. For a creative life, you need to develop habits of mind and ways of working that consistently lead to effective creative work. You don’t just wait for...

https://keithsawyer.wordpress.com/2024/02/18/seasons-of-creativity/

In this book, you'll find just about everything that's ever been discovered by researchers. … Read More The “Bible of Creativity” Just Published!

https://keithsawyer.wordpress.com/2024/02/09/the-bible-of-creativity-just-published/

Learn about "Unlocking the Creative Mind" from creativity experts Keith Sawyer and Sheena Iyengar at the Aspen Ideas Festival.… Read More “Unlocking the Creative Mind” video available

https://keithsawyer.wordpress.com/2023/07/07/unlocking-the-creative-mind-video-available/

New research shows that in-person encounters drive creativity. … Read More Creativity Needs Contact

https://keithsawyer.wordpress.com/2023/05/19/creativity-needs-contact/

Small startups are the drivers of innovation. Inventors start companies, develop their ideas, secure financial backing, line up customers, and grow organically. Think about all of those stories o...

https://keithsawyer.wordpress.com/2023/04/09/new-study-shows-that-creativity-drops-when-you-move-to-a-big-company/

A writer is somebody for whom writing is more difficult than it is for other people.… Read More How to Know if You’re a Writer

https://keithsawyer.wordpress.com/2023/02/20/how-to-know-if-youre-a-writer/

If you’ve read my books, you know that my answer is yes! The most innovative teams have something that I call group flow. It’s when a group is performing at its peak–realizing the maximum p...

https://keithsawyer.wordpress.com/2023/02/15/are-teams-more-creative-when-everyone-is-equal/

Sawyer's book of creativity techniques is now available in Japanese, published by Yamaha Music.… Read More “Zig Zag” Published in Japanese!

https://keithsawyer.wordpress.com/2022/07/15/zig-zag-published-in-japanese/

Creativity is never a straight linear path from idea to execution. … Read More Wrigley Wiggles: Zigzagging to Creativity

https://keithsawyer.wordpress.com/2022/05/20/wrigley-wiggles-zigzagging-to-creativity/

One of the most solid findings in innovation research is that creativity happens in social networks–what I call group genius. When it comes to innovation, a social network doesn’t mean Facebo...

https://keithsawyer.wordpress.com/2022/03/03/why-you-should-attend-this-years-conference-in-person/