nnaweb.org Community Newspaper Facts & Figures

FACTS AND FIGURES Number of non-daily newspapers 7,000+ 1 [http://www.nnaweb.org/?rss=Article,community-facts-figures#1], 2 [http://www.nnaweb.org/?rss=Article,community-facts-figures#2] Number of daily newspapers 1,408 2 [http://www.nnaweb.org/?rss=Article,community-facts-figures#2] READERSHIP Total community newspaper readership — 2.3 pass-along rate 1 [http://www.nnaweb.org/?rss=Article,community-facts-figures#1] 150 million each week 1 [http://www.nnaweb.org/?rss=Article,community-facts-figures#1] Community market adults with NO Internet access at home 30%3 [http://www.nnaweb.org/?rss=Article,community-facts-figures#3] CIRCULATION Total circulation of community newspapers 65.5 million 1 [http://www.nnaweb.org/?rss=Article,community-facts-figures#1] 45.5 million 2 [http://www.nnaweb.org/?rss=Article,community-facts-figures#2] Community non-daily weekly newspaper with paid circulation 44% 2 [http://www.nnaweb.org/?rss=Article,community-facts-figures#2] Free circulation of weekly community newspapers 25 million 1 25.2 million 2 [http://www.nnaweb.org/?rss=Article,community-facts-figures#2] Community non-daily newspapers with circulation less than 15,000 70.3% 1 [http://www.nnaweb.org/?rss=Article,community-facts-figures#1] Average circulation of community non-daily newspapers 8,125 1 [http://www.nnaweb.org/?rss=Article,community-facts-figures#1] Average circulation of daily newspapers 34,515 2 [http://www.nnaweb.org/?rss=Article,community-facts-figures#2] ADVERTISING Community market adults who say newspaper ads are influenctial in making purchasing decisions 65% 3 [http://www.nnaweb.org/?rss=Article,community-facts-figures#3] Community market adults who RARELY or NEVER rely on radio for purchasing decisions 78% 3 [http://www.nnaweb.org/?rss=Article,community-facts-figures#3] Community market adults who RARELY or NEVER rely on television for purchasing decisions 70% 3 [http://www.nnaweb.org/?rss=Article,community-facts-figures#3] Community market adults who RARELY or NEVER rely on Internet for purchasing decisions 45% 3 [http://www.nnaweb.org/?rss=Article,community-facts-figures#3] Community market adults who read classified advertising 81% 3 [http://www.nnaweb.org/?rss=Article,community-facts-figures#3] Community market adults who read public notice adveritising 75% 3 [http://www.nnaweb.org/?rss=Article,community-facts-figures#3] Community market adults who have never visited a local government website 80% 3 [http://www.nnaweb.org/?rss=Article,community-facts-figures#3]     NNA MEMBERS can go to Resources > Industry research [http://nnaweb.org/resources?articleCategory=industry-research] to download NNA research-based materials and tools, including: • 5- and 10- Reasons to Advertise in Community Newspapers brochures • Template Media Kit/Rate Card that you can customize with your nameplate   ABOUT COMMUNTY NEWSPAPER READERS 3 [http://www.nnaweb.org/?rss=Article,community-facts-figures#3] Average amount of time spent with each edition of their local community newspaper 38.95 minutes Percentage who read all or most of each paper 73% Most frequently read topic local news Community market adults who rely on community newspapers as their primary source for local news 51.8% (nearly four times greater than the next nearest medium and ten times greater than the Internet) Believe their community newspaper’s accuracy is good to excellent 71% Believe their community newspaper’s coverage of local news is good to excellent 75% Married 54% High school diploma 25.8% Four-year college degree 20.2% Own home 84% Paper is delivered 69.7% 1 National Newspaper Association database 2010 2 Editor & Publisher 2008 3 NNA/Reynolds Journalism Institute annual readership research 2011