Bryan & Jeffrey Eisenberg » Tools

Social Media has become a key component to the success of many businesses.  Contextual Advertising, real-time word-of-mouth sharing and positive reviews help generate lots of traffic.  If you c...

https://www.bryaneisenberg.com/11-social-media-tools-use-boost-conversions/

The one constant of Austin’s SXSW conference is the gaggle of startups trying to pitching for attention. Some deserve it, others not so much. IdealSpot.com was named one of the 50 Austin Startu...

https://www.bryaneisenberg.com/50-digital-marketing-tools-to-grow-your-startup/

While the one constant in business is change, the one variable that has greatly accelerated—due to mobile and social—is the velocity of change. This is why we now hear so much about the impor...

https://www.bryaneisenberg.com/technology-should-support-your-goals-not-slow-you-down/

It’s fun to play with the latest shiny new object and marketing tools, but remember marketing success rarely happens because of the tool. Success happens because of what the people and process ...

https://www.bryaneisenberg.com/confessions-of-a-online-marketing-tool-junkie/

There are several things that prompted me to update the Buyer’s Guide to Testing & Optmization: 1. Since Google replaced Website Optimizer with Content Experiments, I had to comment on it. 2. I...

https://www.bryaneisenberg.com/just-released-the-website-testing-optimization-buyers-guide-for-the-enterprise-second-edition/

My last column dealt with the all-too-familiar marketing/IT tug-of-war, where I explained that the role the CTO/CIO plays is one of risk management; given things like scope creep, etc., the CTO ...

https://www.bryaneisenberg.com/5-common-it-objections-to-marketing-projects/

Last week we were visited by our client Randy Albert, a change management expert from Level Up System who focuses on helping companies that are no longer in survival mode, not yet in prosperity m...

https://www.bryaneisenberg.com/the-marketingit-tug-of-war/

In my last few articles, I have been sharing some of the most interesting Big Data Marketing tools that focus in on marketing automation or adaptive learning & optimization platforms. The main re...

https://www.bryaneisenberg.com/big-data-does-not-mean-big-amounts-of-people/

This week I conclude this series of columns about big data and what it means for marketers with a seven-minute video. I promised at the end of “E-Commerce Moneyball” that I would show you the...

https://www.bryaneisenberg.com/how-to-catch-up-to-and-compete-with-amazon-com-video/

In the column, “Claiming your Unfair Advantage, I describe four types of “Big Data” tools. Before I elaborate on these tools, I want to share a lesson from my friend Mark Huffman of P&G. Wh...

https://www.bryaneisenberg.com/the-must-have-big-data-tools/