Blog

We are delighted to share with you a comprehensive guide that outlines an actionable roadmap for launching a new app on a shoestring budget. Each section provides a step-by-step approach, comp...

https://kurve.co.uk/blog/7-step-guide-to-successfully-validate-a-new-app-concept

With about 3 million apps in the market, it's a battle for user attention.  Your app may deserve a place at the top - but without a user acquisition plan, it will get lost in the digital n...

https://kurve.co.uk/blog/mobile-app-acquisition-strategy

TikTok has transformed the social media landscape.  With its focus on short-form video content, the app has become the epitome of creativity and trends. And, with a potential ad reach of ov...

https://kurve.co.uk/blog/tiktok-hashtag-strategy

If you're running influencer campaigns on TikTok and not using the Comment Anchor Feature, this article is for you. Over the years, while activating both organic and paid partnerships with i...

https://kurve.co.uk/blog/tiktok-comment-anchor-feature

Launching an app is only the first hurdle in the jam-packed mobile landscape. 

https://kurve.co.uk/blog/increase-app-visibility

Income LevelMarketers know that reaching the right users is crucial for success.  One of the core strategies is demographic segmentation. It's a data-driven approach that involves classify...

https://kurve.co.uk/blog/is-demographic-segmentation-important-focusing-your-marketing

App stores are bursting with brilliant ideas and concepts, fuelled by trends like the rise of AI and low-code app development.  But with so much competition, how do you ensure your app get...

https://kurve.co.uk/blog/best-way-to-promote-app

Many blog posts claim the list of potential B2B digital marketing channels is vast and confusing; the reality is that most companies drive growth on a select few digital channels that are wel...

https://kurve.co.uk/blog/b2b-marketing-channels

MARKETING FUNNELS AND CUSTOMER JOURNEYS ARE BOTH INDISPENSABLE FRAMEWORKS THAT PROVIDE ACTIONABLE INSIGHT INTO WHERE AND HOW TO FOCUS YOUR ENERGY FOR THE GREATEST MARKETING ROI .

https://kurve.co.uk/blog/marketing-funnel-vs-customer-journey

Account-based marketing (ABM) and lead generation are two popular marketing strategies. But when choosing which method to use, the comparison isn’t there. 

https://kurve.co.uk/blog/account-based-marketing-vs-lead-generation