Though there's evidence that dating apps are turning off younger users, that hasn't stopped new brands from entering the game. Amid an era of "dating app fatigue," a wave of challengers are targe...
https://www.adweek.com/brand-marketing/dating-app-challengers-the-new-suitors-courting-gen-z/
It was quite literally the hottest Brandweek ever. This year, ADWEEK hosted its biggest annual event in Phoenix, Arizona. Temperatures broke 100 degrees as the brightest minds in the advertising,...
Sitting here drinking an AriZona iced tea, I find myself contemplating the value of independence. First, you should know, I am not usually found with an AriZona iced tea--at least not since the d...
https://www.adweek.com/agencies/independent-agencies-ushering-next-era-great-advertising/
Best Buy has hired Lisa Valentino as president of its advertising arm Best Buy Ads--a move that signals how retailers are increasingly looking to hire execs with strong relationships with adverti...
https://www.adweek.com/commerce/best-buy-taps-disneys-lisa-valentino-as-ads-president/
A young homeowner suffering from parentamorphosis would likely start spouting arcane Scoville data as a wing-eating guest on The Hot Ones, all while making lame jokes about being "cool as a cucum...
KSTP meteorologist Chris Reece has been promoted to weekday evening meteorologist. '"I love Minnesota SO much, I've signed a deal to stay in the Twin Cities for many more years, and I'm honored t...
https://www.adweek.com/tvspy/chris-reece-promoted-to-weekday-evenings-at-kstp/
Agencies are making all sorts of moves as we move into the busiest season. Between mergers, acquisitions, product launches and multiple client wins, there's a whole lot of shakeups going on. AML ...
https://www.adweek.com/agencyspy/revolving-door-agency-moves-bakery-erich-kallman-spark-more/
Google's AI-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which held a briefing for t...
https://www.adweek.com/media/publisher-traffic-spiked-googles-gen-ai-overview/
It's a new era for the NBA, and its marketing is reflecting that. We're still a little less than a month away from the start of the National Basketball Association (NBA) season and the 11 games t...
Four years ago, South Carolina agency FerebeeLane pitched to oversee creative for the Crystal Coast Tourism Development Authority (TDA), which promotes the southern Outer Banks area in North Caro...