Brad Aronson's Blog » Communications

Seer Interactive has a display of thank you cards in their lobby. Any employee or visitor can take a card and a postage stamp. As founder Wil Reynolds said when he was giving my class a tour of h...

https://www.bradaronson.com/workplace-culture/

My wife was shopping at H&M and noticed that before ringing up customers, the cashiers were asking them if they wanted to donate $1 to the Boys and Girls Club. Most people said “no.” A minute...

https://www.bradaronson.com/power-of-persuasion/

I’ve posted about loving the employees who leave you and about learning from departing employees. But I haven’t yet covered the more important topic of employee retention. Here’s one idea t...

https://www.bradaronson.com/employee-retention-2/

When my wife (then girlfriend) and I were recent college graduates, she got into law school. She should’ve been excited, but she wasn’t. She wanted to work in cooking. She was a great cook bu...

https://www.bradaronson.com/achieve-your-goals/

I’ve been in too many brainstorming meetings that don’t generate original ideas. There could be many reasons why. Perhaps it’s the people attending, the company culture, the environment, ho...

https://www.bradaronson.com/how-to-brainstorming/

A relative: Are you going to work on computers like your daddy? Jack (our two year old): No Me: What are you going to do when you get older? Jack: Drink beer, drink coffee and touch the ceiling. ...

https://www.bradaronson.com/how-to-ask-questions/

My grandfather went out to lunch once a week with his friends. They used to eat at Subway . . . until the sandwich prices went up. Then they started a regular tradition of eating at Wendy’s. Po...

https://www.bradaronson.com/how-a-frosty-strengthened-my-marriage/

Nonprofits have critically important missions that certainly don’t match their small operating budgets. That’s why they need to constantly innovate and make the most of the least. With that i...

https://www.bradaronson.com/22-high-impact-low-cost-social-media-opportunities-for-nonprofits/

While reading Inc. Magazine, I discovered Holstee’s manifesto. Holstee designs and sells “mindful” products. Their manifesto is an inspiring mission statement for their business and more im...

https://www.bradaronson.com/mission-statement/

It was hard to miss Greg Smith’s recent resignation from Goldman Sachs. The bank’s former executive director published a scathing resignation essay in The New York Times accusing his company ...

https://www.bradaronson.com/are-your-customers-muppets/