Clayton Hove's ad to the bone — It's like advertising, only humerus.

1982 magazine ad for Datsun or Nissan. I don’t know anymore. History lesson: The Datsun name The ad copy: “Costs half as much as it looks.” Bet you’re gonna want one.New Nissan Pulsar NXa...

http://www.adtothebone.com/nissan-back-when-it-was-a-datsun-but-it-wasnt-a-datsun-but-it-was-a-product-of-nissan-and-sold-at-your-datsun-dealer-it-was-a-confusing-time/

Magazine ad for Shaefer Paper’s camouflaged toilet paper found in Fins and Feathers, Hunting ’88 Special Issue #2 The dude in this ad was definitely not a “leave no trace” guy, but Kathle...

http://www.adtothebone.com/does-a-bear/

Dr Pepper ad found in The 86th Tournament of Roses Official Parade Souvenir Program (1975) In 1986, Dr Pepper had a 4.6% market share. In June 2024, Dr Pepper passed Pepsi as the second biggest s...

http://www.adtothebone.com/how-original/

Found in the October 1969 issue of Golf Digest. A Brief History of the Talon Zipper Company The ad copy: What will you be getting ready to do the next time your zipper breaks? Because the Talon Z...

http://www.adtothebone.com/it-will-never-turn-a-man-into-a-disaster/

Found on the back cover of Forest and Stream magazine, March 1921. The Story of Evinrude Outboard Motors Hey, do you remember the name of the dragonfly in Disney’s The Rescuers? The ad copy: �...

http://www.adtothebone.com/slayer-of-whirring-mallard-and-lumbering-goose/

I consider myself lucky for having had two formative and cool jobs before careening into the advertising agency world. One was at a record store — Budget Tapes and Records (’86-’89) — fol...

http://www.adtothebone.com/the-place-to-be/

From 1942 or so. Found on the back of a newspaper clipping. So what exactly was in Carter’s Little Liver Pills? A laxative. I guess not having calomel was a good thing since it often caused mer...

http://www.adtothebone.com/you-feel-sour-sunk-and-the-world-looks-punk/

I know the retail world is rather volatile these days, but I’d still like to see the creative brief/strategy that led to Kohl’s new tagline. The post Destruction is never fashionable. appe...

http://www.adtothebone.com/destruction-is-never-fashionable/

I was so focused on this 1966 telephone newspaper ad this weekend that I didn’t notice it was next to Walt Disney’s obituary until today. The ad copy: give new trimline service Lighted dial r...

http://www.adtothebone.com/walt-aint-answering/

Some business trade writers are objective and let the readers form their own opinions from the provided information, and then there was Truman A. De Weese. Excerpted from an article in System –...

http://www.adtothebone.com/oh-the-trumanity/