Geeks Bearing Gifts — Medium

It took a half-century after Gutenberg’s invention of the press for the book to take on the form we know today. It took a full century, according to Gutenberg scholar Elizabeth Eisenstein, for ...

https://medium.com/geeks-bearing-gifts/capital-investment-in-the-future-7029f6947a97

These three areas of exploration — relationships, forms, and models — play themselves out in the curriculum and programs at the CUNY Graduate School of Journalism in various ways. I o...

https://medium.com/geeks-bearing-gifts/a-note-on-journalism-education-d8c312742b70

We get what we measure and we are measuring the wrong things in media. Our old, mass-media metrics of reach and frequency — translated into their digital equivalents: unique users and pagev...

https://medium.com/geeks-bearing-gifts/metrics-89484db7c01b

There have long been two creations of value in media: the creation of content, yes, but also the creation of a public — an audience — for it. In legacy news media, the two were usuall...

https://medium.com/geeks-bearing-gifts/the-link-economy-and-creditright-95f938b503be

In Adam Smith’s paradox of value , he wondered why, if water is vital to life and diamonds are not, diamonds are worth so much more than water. The pricing paradox of information presents a sim...

https://medium.com/geeks-bearing-gifts/the-pricing-paradox-of-information-1ace4fbcd9ff

So far, we have examined direct revenue from users as a matter of access and ownership: a copyright-era model. And we have dealt in one currency: money. There are other models that exchange value...

https://medium.com/geeks-bearing-gifts/patronage-14e2fc363f55

If doomsday does come, who will pay for news? Someone has to, right? Who else will pay then but its consumers, yes? Isn’t that the common belief? There is no more emotion-laden topic, no fie...

https://medium.com/geeks-bearing-gifts/paywalls-e401eb73b348

Note that I have come this far in a discussion of advertising without addressing what is lately seen as the salvation of advertising and media: native advertising, sponsored content, content mark...

https://medium.com/geeks-bearing-gifts/native-advertising-fiend-or-foe-b13e039cc29d

The myth of mass media, lovely while it lasted, was this: All readers see all ads, so we charge all advertisers for all readers. The unbundling of mass media and the rise of endless competition p...

https://medium.com/geeks-bearing-gifts/advertising-the-myth-of-mass-media-and-the-relationship-strategy-cece3698ba86

As specialists, beats are efficient. But they are hardly sufficient to meet the complete needs of the larger community. Other, larger entities are required to complement and bring quality and sca...

https://medium.com/geeks-bearing-gifts/business-ecosystems-3d24619e67fd