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- Feed Preview Europe Archives - ExchangeWire.com
Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Payw...nds YouTube, Snapchat and TikTok to Expose Algorithm Secrets
Today’s news: Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets Google’s ad stack trial has wrapped ...
The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads
This week on The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads; Today’s MadTech Daily This week, Google won an appeal against an antitrust fine of €1.5bn (£1.26b...
Major New Study Reveals Key Trends in CTV Ad Engagement in Europe
ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed ...
Opti Digital Welcomes Guillem Fiter as Chief Marketing Officer
Opti Digital, a leading provider of innovative digital advertising monetisation solutions, has appointed Guillem Fiter as its new chief marketing officer. This strategic move aligns with the comp...
Carwow Partners with Adform to Transform its Digital Marketing & Expand Retail Media Offering
Adform, the most powerful and safe media buying platform, today (September 11th, 2024) announces its new partnership with Carwow, Europe’s biggest online car changing marketplace, at a signific...
EU Faces Off Against Apple and Google; Online Overtakes TV as News Source in UK; Updates on Google vs DOJ Trial
Today’s news: EU Faces Off Against Apple and Google; Online Overtakes TV as News Source in UK; Updates on Google vs DOJ Trial While Google’s ad stack case against the DOJ is now in full...
Index Exchange Signs John Tigg as Senior Vice President, Buyer Development, Europe
Index Exchange Inc. (Index), the global advertising supply-side platform, today (September 10th, 2024) announced the appointment of John Tigg as senior vice president, of buyer development, in E...
OpenX, Google & Leading Executives Join Industry Initiative
The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, has announced the addition of prominent industry advisors, and new par...
GARM Gone; Amazon Partners with TikTok and Pinterest; Epic ...tify Speak Out Against Apple’s Revised DMA Compliance Plan
On today’s news digest: GARM Gone; Amazon Strikes E-Commerce Deals with TikTok and Pinterest; Epic Games and Spotify Speak Out Against Apple’s Revised DMA Compliance Plan Last week, X las...
https://www.exchangewire.com/blog/2024/08/12/garm-gone-amazon-partners-with-tiktok-and-pinterest/
Warner Bros and Fandango Sell Cinema Tickets On Roblox; Tik...ds Feature in EU; OpenAI Co-Founder Moves to Rival Anthropic
On today’s news digest: Warner Bros and Fandango Sell Cinema Tickets On Roblox; TikTok Terminates Lite Rewards Feature in EU; OpenAI Co-Founder Moves to Rival Anthropic In a move to strengt...