Lapsed Customers? Win Them Back! Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just nee...
How many personalities does your brand have? If you are doing it right, there should only be one. You should have different messaging for different audiences and marketing goals, but your overall...
http://www.dpidirect.com/does-your-brand-have-multiple-personalities/
Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime. Whether you are using direct mail, email, mobile, or social media, here...
Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal evidence tell us it’s true. As proof, look to this combo mark...
Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? The post Give Your Mailing List Some Love appeared first on Lar...
Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first. Before setting your designer loose, take a step back and make sure you’ve covered th...
Print Still Works; Knowing your clients can allow you to be more relevant in your efforts. The post How To “Personalize” Your Direct Mail appeared first on Large Format - Offset Printing -...
http://www.dpidirect.com/how-to-personalize-your-direct-mail/
Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first. Before setting your designer loose, take a step back and make sure you’ve covered th...
Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first. Before setting your designer loose, take a step back and make sure you’ve covered th...
http://www.dpidirect.com/how-strong-is-your-direct-mail-foundation/
Who says direct mail and email are an “either-or” proposition? These channels don’t have to be competitors. They can complement and enhance the value of each other instead! The post 5 Way...
http://www.dpidirect.com/5-ways-to-combine-email-with-print/