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About our expert Fred Pike Fred is a DDU community expert from Digital Agency Northwoods and has recently finished teaching a course on GA4 alongside Jeff Sauer. LinkedIn | Website With the move ...
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About our expert JODI DANIELS Jodi is the Founder and CEO of Red Clover Advisors, a privacy consultancy that helps companies create privacy programs, build customer trust and achieve GDPR, CCPA, ...
About our expert Fred Pike Fred is a DDU community expert from Digital Agency Northwoods and has recently finished teaching a course on GA4 alongside Jeff Sauer. LinkedIn | Website Debugging tool...
About our expert ZAC RANDALL Zac Randall is the CEO at ListenLayer, who have been in business now for 13 years. They have had 348 clients over this time and, in the last 18 months, this has inclu...
About our expert shaun bond Shaun Bond is the owner of PPC Samurai, an automation platform for PPC marketing and has personally managed over $500,000 in Google Ad spend over a decade doing ad sea...
One of the issues we see is that sometimes users don’t think about how Google uses the data that they put into it. There are two key reasons why you need to rethink your strategy: We are going ...
The Google Ads Calculator is a tool developed in-house at Data Driven and has proved to be one of our most downloaded resources and biggest lead generators since we published it in 2015. Since th...
The introduction of key events in Google Analytics 4 confused and upset many marketers and data analysts. But if you look further than the panic and pain, this may be a welcome change for PPC spe...
In March 2024, Google Analytics 4 abruptly introduced key event rate as a new website metric. The new definition of one of the most popular marketing metrics of all times, conversion rate shocked...
The Conversion Paths report in Google Analytics answers an important question about your marketing efforts. Which channels, campaigns, mediums and sources generated traffic that converted visitor...