Have you ever visited a website on your phone and found it so difficult to navigate that you had to open the website on a laptop or desktop computer instead? Have you tried to read a how-to artic...
We asked our interns to reflect on how their experiences since 2020 had prepared them to enter the marketing industry in a post-pandemic world. Toilet paper shortages, isolation, endless scrollin...
https://wildfireideas.com/marketing-interns-tomorrows-leaders/
Jul. 12, 2024, WINSTON-SALEM, NC – Wildfire, an award-winning marketing communications, advertising, and design agency with offices in Winston-Salem, NC, and Richmond, VA, announced that it has...
Third-party cookie deprecation means marketers must adapt their strategies. The focus shifts to first-party data and creative optimization. The post From Cookies to Creativity: Navigating Third...
What is brand strategy? A succinct definition of the word strategy, as articulated by Mark Pollard of Sweathead fame, is simply “an informed opinion on how to win.” Unless you are a world-cla...
A brand is only as strong as the foundation. Invest in the brand planning process for a solid foundation that will support you for years to come. The post Brand Planning: the Importance of a Fi...
Feb. 19, 2024 – WINSTON-SALEM, NC– The reimagined Kaleideum, an innovative, dynamic experiential learning museum located in downtown Winston-Salem celebrated its Grand Opening Saturday, Febr...
https://wildfireideas.com/wildfire-branding-kaleideum-space/
2024 marketing trends: "cookie-less" advertising, data privacy, accessible design, cross-functional collaboration and more The post 2024 Marketing Trends: What’s in and what’s out? appeare...
Dec. 8, 2023 – WINSTON-SALEM, NC – Each year since 2019, Wildfire has devoted an entire day to consulting and creating content for a local nonprofit organization in an annual event we’ve du...
https://wildfireideas.com/wildfire-annual-pyropalooza-benefits-hope-winston-salem/
Sept. 29, 2023 – WINSTON-SALEM, N.C. — Wildfire, a full-service marketing agency headquartered in Winston-Salem, has been ranked #19 on the Triad Business Journal’s “Fast 50” list. The ...