Foster Web Marketing - Web Design, SEO, Video, Social Media & Inbound Marketing Solutions

WHAT IS VOICE SEARCH? Voice search is a technology that allows users to perform search queries by speaking to a device, such as a smartphone or smart speaker, rather than manually typing their q...

https://www.fosterwebmarketing.com/blog/how-voice-search-informs-law-firm-and-healthcare-marketing.cfm

Choosing the right domain name is a critical decision for any law firm or healthcare practice. But what happens when your practice evolves, and your current domain no longer reflects your brand?...

https://www.fosterwebmarketing.com/blog/pros-and-cons-of-changing-your-domain-name.cfm

WHAT IS MOBILE-FIRST MARKETING? It’s simple: “mobile-first marketing” is a strategy that places the mobile user experience at the core of your marketing efforts. It's a shift in mindset th...

https://www.fosterwebmarketing.com/blog/mobile-first-marketing-for-law-firms-and-healthcare-practices.cfm

Custom interactive calculators are a popular add-on for our clients’ websites. They’re an exciting way to add value for your potential clients, and they pack a lot of power into a small, appr...

https://www.fosterwebmarketing.com/blog/custom-interactive-calculators-for-law-firm-website.cfm

WHY PRACTICES THAT DIY THEIR MARKETING GET STUCK WITH SINGLE-CHANNEL SOLUTIONS Why do practices that do their own marketing tend to rely so heavily on a single channel? This is important to thin...

https://www.fosterwebmarketing.com/blog/omnichannel-diy-marketing-for-doctors-and-lawyers.cfm

The digital marketing world is buzzing with the latest news surrounding Google’s ongoing antitrust suit. As one of the most significant legal challenges the tech giant has faced, this case has ...

https://www.fosterwebmarketing.com/blog/google-antitrust-case.cfm

1. DEVELOP A COMPREHENSIVE MARKETING PLAN DIY marketing often turns into “random acts of marketing” because there isn’t a strategy to keep everything going. Instead of powerful marketing, ...

https://www.fosterwebmarketing.com/blog/avoid-these-diy-marketing-pitfalls-for-doctors-and-lawyers.cfm

1. A FRACTIONAL CMO LEADS YOUR MARKETING TO ATTRACT YOUR BEST PATIENTS OR CLIENTS When you work with one of our fractional CMOs, they start out with a holistic assessment of your website and mar...

https://www.fosterwebmarketing.com/blog/what-a-fractional-cmo-does-for-attorneys-and-doctors.cfm

SIGN #1: YOU’VE NOTICED TRAFFIC AND CONVERSIONS DROPPING OFF.  Old content can drag down everything you’re trying to do with your website. The information can be inaccurate or outdated. It ...

https://www.fosterwebmarketing.com/blog/when-to-perform-a-content-audit-on-your-website.cfm

SIMPLICITY In a podcast on the American Psychological Association website, Gloria Mark, Ph.D., of the University of California Irvine, revealed that the average person’s attention span when ...

https://www.fosterwebmarketing.com/blog/see-bigger-results-with-your-website-content.cfm

WHAT TYPES OF PPC ADVERTISING ARE RIGHT FOR PODIATRISTS? There are lots of different types of PPC ads, and there are lots of ways to use them. It all depends on what you want to accomplish! Howe...

https://www.fosterwebmarketing.com/blog/how-and-why-to-fit-ppc-into-your-podiatry-marketing-budget.cfm

Creating engaging and compelling emails is easier with our AI integration. Whether you're stumped on what to write, need a quick language translation, or want to try a different tone, the Foster ...

https://www.fosterwebmarketing.com/blog/using-ai-to-boost-your-email-marketing.cfm

 1. YOU AREN’T SENDING PAID CLICKS TO A TARGETED LANDING PAGE You put a ton of work into your ad campaigns. You’ve put together compelling graphics, copy, and maybe even video to entice pot...

https://www.fosterwebmarketing.com/blog/5-ppc-mistakes-lawyers-make.cfm

1. PODIATRIST INTRODUCTION VIDEOS SET POTENTIAL PATIENTS AT EASE People look for podiatrists that are qualified to treat their foot and ankle issues. But, even more so, they look for podiatrists...

https://www.fosterwebmarketing.com/blog/8-ideas-for-podiatrist-video-marketing.cfm

GET MORE MILEAGE OUT OF YOUR VIDEO MARKETING INVESTMENT Creating high-quality videos is a step, but it isn’t enough to make you stand out from your competitors. To get the kinds of results you...

https://www.fosterwebmarketing.com/blog/how-to-use-the-videos-you-create-for-your-law-firm-video-marketing.cfm

Great practices are built on great relationships. Even if you don't expect to see the exact same person again for the exact same problem, it's still worth keeping them in your ecosystem and engag...

https://www.fosterwebmarketing.com/blog/keep-perfect-clients-or-patients-engaged-with-your-practice.cfm

BRINGING TOGETHER YOUR BRANDING AND YOUR MARKETING STRATEGY TO MAXIMIZE THE LEADS YOU WANT Once you have your brand message clearly in your mind, it's time to make it a part of your business and...

https://www.fosterwebmarketing.com/blog/enhance-your-brand-awareness-to-drive-more-clients-or-patients.cfm

HOW TO MAKE THOUGHT-LEADERSHIP MARKETING PART OF YOUR DIGITAL STRATEGY If you want to establish yourself as a thought leader, you need to start with your content. Many of you already use content...

https://www.fosterwebmarketing.com/blog/how-digital-marketing-establishes-you-as-a-thought-leader.cfm

Everyone wants more leads. New leads are what keep your law firm or podiatry practice successful and growing! It's why you invest in marketing your business, and it's the ultimate end result you ...

https://www.fosterwebmarketing.com/blog/build-a-marketing-system-that-delivers-quality-leads.cfm

Loyal clients are what you want! It doesn’t matter if you run a law firm, a podiatry practice, or another kind of business. Your loyal clients will come back to you in the future for guidance. ...

https://www.fosterwebmarketing.com/blog/how-to-increase-retention-and-loyalty-among-existing-clients.cfm