nnaweb.org Industry Research

EDITOR'S NOTE: This column is adapted from a longer article to be published in Northwestern University’s 2023 State of Local News Report. On Sept. 5, The Hutchinson News in central Kansas gre...

http://nnaweb.org/residents-still-want-local-news-will-pay-for-a-good-product

MARK MCCORMICK The Magazine Manager Market disruptors like AI, increased costs, and skill shortages are affecting businesses across all industries, and according to a new study by Experian, 8...

http://nnaweb.org/quality-control-the-power-of-high-quality-data-in-challenging-times

You’ve undoubtedly seen Gallup’s latest dismal findings about media credibility. The public has less faith in major metropolitan newspapers and cable news outlets, Gallup said. The good n...

http://nnaweb.org/local-newspapers-rank-higher-than-national-mainstream-media-gallup-poll-finds

Metro Creative recently shared a National Retail Federation statistic; Americans spent a massive 10.6 billion on Halloween alone in 2022.  Here , Metro shares some ideas to help your local adv...

http://nnaweb.org/metro-creative-shares-ideas-to-boost-halloween-revenue

The national headline on stories about the latest poll on the news media and democracy were about its finding that half of Americans believe national news organizations deliberately “mislead, m...

http://nnaweb.org/to-build-trust-and-your-audience-show-how-much-you-care-not-just-how-much-you-know

Earlier this month, I traveled about an hour from my home to conduct focus groups for a weekly newspaper in Tennessee. Focus groups come in all sizes and shapes. This particular focus group was a...

http://nnaweb.org/the-secret-to-growing-papers-is-giving-the-readers-what-they-want

THE RURAL BLOG Institute for Rural Journalism and Community Issues, based at the University of Kentucky "For the first time, more than one in five rural Americans is over the age of 65," report...

http://nnaweb.org/rural-america-is-growing-older-faster-than-urban-america-one-in-five-rural-americans-is-older-than-65-usda-says

Households in the U.S received 104.2 billion pieces of mail last year, but sent out only 7.1 billion pieces, according to the recently released Household Mail Study by the U.S. Postal Service. ...

http://nnaweb.org/marketing-mail-accounts-for-57-of-us-household-mail-us-postal-service-study-says

In the digital era, direct selling is dead. The modern media buyer no longer has the appetite for product monologues from overzealous salespeople. In fact, a recent survey of 3,000 advertisers ...

http://nnaweb.org/building-a-winning-local-media-sales-playbook

GENE POLICINSKI Senior Fellow for the First Amendment | Freedom Forum A new survey shows we like using our First Amendment freedoms – but also raises questions about whether we understand or ...

http://nnaweb.org/survey-says-were-divided-about-our-rights-and-first-amendment-could-bridge-divisions

The 2022 readership survey had good findings for staffs of community newspapers. House ads ⁠— designed by Tatiana Ryland of the Watonga (Oklahoma) Republican ⁠— are available to NNA ...

http://nnaweb.org/readership-survey-2022-ads-available

The survey of 1,000 adults from rural and urban communities across the U.S. conducted for the National Newspaper Association and NNA Foundation of Pensacola, Florida, voting habits, news consumpt...

http://nnaweb.org/nna-nnaf-readership-survey-2022

FOR IMMEDIATE RELEASE Contact: Kate Decker, kate@nna.org HARRISBURG, PENNSYLVANIA — In monitoring current events and political updates, community newspapers continue to grow in trustworthines...

http://nnaweb.org/newspaper-readers-are-voters-voters-hungry-for-professional-integrity

BRIAN MCKENNA Vice President of Strategic Partnerships at DMi Partners ZACH LABENBERG Vice President of Client Strategy at DMi Partners Every major email newsletter publisher faces continuou...

http://nnaweb.org/dmi-partners-benchmark-study-early-engager-strategies-that-signal-subscriber-success-for-publishers

Comparing the health and ownership of papers to previous years

http://nnaweb.org/2020-state-of-newspapers

If you think weekly newspapers believe digital dollars are their meal ticket, think again. Revenue still rests largely with print advertising. Even during a pandemic. And don’t get any wrong id...

http://nnaweb.org/publishers-remain-resilient

Polco is here to help newspapers better engage their readers and provide NNA members with enhanced data and insights on each member’s particular market. The service comes at no cost to members,...

http://nnaweb.org/nna-members-can-now-poll-their-readers-and-automatically-break-down-the-results-by-age-gender-and-geographic-location

There are many aspects to the value of a community having a local newspaper serving its community. The financial health of these newspapers has been challenged in recent years with the loss of ...

http://nnaweb.org/the-cost-to-all-citizens-in-a-community-when-a-newspaper-closes

Newspapers need more relevant facts. The battle for eyeballs and ad dollars is won by the media team that makes the best case. In spirit, The Relevance Project maintains that newspapers win h...

http://nnaweb.org/fight-fear-and-negativity-with-positive-points-and-oh-yes-facts

MIDDLETON, WISCONSIN — Since October, the online civic engagement platform Polco has partnered with the Wisconsin Newspaper Association to equip newspapers across the upper-midwestern state wit...

http://nnaweb.org/polco-partners-with-wna-to-offer-wisconsin-newspapers-valuable-readership-data