Local SEO & Small Business Marketing Blog | RankPay™

In the rapidly evolving digital landscape, establishing a robust online presence has become imperative for businesses looking to thrive. Among the myriad of tools available, Google Business Profi...

https://www.rankpay.com/unlocking-business-success-the-power-of-google-business-profiles/

Marketers are always looking for new ways to improve the efficiency of their efforts. To achieve the highest ROI and conversions possible, you’d have to be a mind-reader, peering into the inner...

https://www.rankpay.com/neuromarketing-understanding-consumer-behavior-through-neuroscience/

Blockchain is best known for forming the basis of cryptocurrencies such as Bitcoin. But this technology is a revolutionary tool for a number of use cases outside of the cryptocurrency market. At ...

https://www.rankpay.com/the-role-of-blockchain-in-marketing-transparency-and-trust/

Generation Z, also referred to as Gen Z or Zoomers, is the demographic cohort that comes after Millennials. They are defined as those who are born between the mid-to-late 1990s to the early 2010s...

https://www.rankpay.com/understanding-generation-z-marketing-strategies-for-the-new-consumer-wave/

As the age-old adage goes, 50% of marketing budgets are wasted—it’s just difficult to know which half. Fortunately, for the data-driven marketer, it’s no longer true. We’ve fully moved in...

https://www.rankpay.com/data-driven-marketing-5-ways-to-use-analytics-to-drive-business-growth/

Many people are striving to become more eco-friendly, to limit the impact that their day-to-day lives have on the environment. This often extends into the business realm, with companies seeking t...

https://www.rankpay.com/sustainability-in-marketing-how-to-promote-eco-friendly-practices/