Search Engine Marketing Blog | Silverback Strategies

Creativity without a strategy is art. Creativity with a strategy is advertising. Silverback Strategies shows you why your business needs a creative approach to digital advertising. We’ll show y...

https://www.silverbackstrategies.com/blog/creative-strategy-in-digital-advertising/

As privacy laws tighten and the industry moves towards a future free of third-party cookies, marketers are increasingly reliant on first-party data to help them make smart decisions. Unlike third...

https://www.silverbackstrategies.com/blog/marketing-attribution-issues/

Rapid technological advancements in recent decades have significantly transformed business communication and marketing. Artificial Intelligence, or AI, has played a key role in this transformatio...

https://www.silverbackstrategies.com/blog/ai-marketing-ethics/

Artificial Intelligence (AI) has revolutionized the way we think about and produce content. But is this transformation truly effective? What are the consequences for marketers? Before we fully em...

https://www.silverbackstrategies.com/blog/sustainable-content-strategies-with-ai/

When it comes to business budgeting, two popular approaches stand out: top-down and bottom-up budgeting. Which one you choose will have lasting effects on how your departments spend their money. ...

https://www.silverbackstrategies.com/blog/top-down-vs-bottom-up-budgeting/

A robust digital marketing strategy framework is essential to streamline your marketing and increase sales. As a marketing tool, frameworks can save your company time and resources and provide va...

https://www.silverbackstrategies.com/blog/digital-marketing-strategy-frameworks/

A successful landing page must be optimized to attract more visitors, increase conversions, and provide a memorable user experience for your visitors.  By creating an engaging and well-designed ...

https://www.silverbackstrategies.com/blog/how-to-optimize-a-landing-page/

The history of Google Ads can be summarized in one word: evolution. From its humble(ish) beginnings in 2000, the platform has become a force to be reckoned with. It relentlessly revolutionizes ho...

https://www.silverbackstrategies.com/blog/google-ads-history-how-automation-changed-digital/

In today’s digital landscape, data is the driving force behind successful marketing campaigns. Digital marketing analytics empowers businesses to make informed decisions by providing insights i...

https://www.silverbackstrategies.com/blog/what-is-digital-marketing-analytics/

For business owners who want to grow their online presence and reach their target audiences, a digital marketing agency could be the key to your success. Agencies like Silverback offer full-servi...

https://www.silverbackstrategies.com/blog/why-hire-a-digital-marketing-agency/