Offbeat Empire » marketing

This morning we posted a wedding on Offbeat Bride about a woman who built her wedding outfit using clothing she wore on her first date with her husband . The post immediately went viral on Facebo...

https://offbeatempire.com/how-not-to-woo-clients/

So you're a wedding photographer. Or a wedding planner. Or a florist. And you have something that you think your favorite wedding blog might love — a photo from a recent wedding! A new product ...

https://offbeatempire.com/4-social-media-marketing-mistakes/

Small businesses looking to grow their website traffic (and who isn't?) know that frequent, relevant content is one of the big ways to keep Google wanting more and thinking you are the shit. Seac...

https://offbeatempire.com/small-business-blogging-tips/

Have you ever visited Pinterest's "Source" page for your website? This is the page that displays the most recent pins sourced from your website. You find it by going to http://pinterest.com/sourc...

https://offbeatempire.com/marketing-with-pinterest-source-page/

You've claimed your Etsy name and built up your inventory, but how do you make sure anybody knows you exist? It's like that high school crush all over again! Don't fret, my pet. We can snag the J...

https://offbeatempire.com/etsy-marketing-tips/

I spent over a decade in the corporate marketing trenches before I founded the Offbeat Empire. If I learned anything from my time with Microsoft, Amazon, and The Seattle Times, it's this: THE BE...

https://offbeatempire.com/show-dont-tell-marketing/

While we almost never decline an advertiser for having marketing materials that are "too traditional," I do want to make sure wedding vendors looking to appeal to nontraditional clients know that...

https://offbeatempire.com/inclusive-marketing-materials/

What is the most surprising way your brand's identity has changed since the site launch? Inclusivity. Originally, Offbeat Bride really was targeted to only the most weird couples -- but it quickl...

https://offbeatempire.com/evolution-of-offbeat-bride-branding/

On Monday, I wrote about why we never featured styled shoots on Offbeat Bride … mainly because I don't want brides being mislead by marketing materials into unrealistic expectations for their w...

https://offbeatempire.com/unicorn-styled-shoot/

Wearing a lot of hats is one of the major down-sides perks of running a small business. And if you're jumping into self-promotion and online advertising, "graphic designer" may end up being one o...

https://offbeatempire.com/free-photoshop-alternatives/