Membership Engagement... IT Solves EVERYTHING!

Anyone over 40 years old reading this post, I want you to think about your early-to-mid 20's.  Did you join anything?  If you're like most, the answer to that question would be "no".  In our 2...

http://tommorrison.blogspot.com/2016/01/when-it-comes-to-gen-y-be-patient-they.html

Today, more than ever, it is critical that your association put 100% of your focus on "doing things for your members that they can't do themselves."  If you scan the market economy at every leve...

http://tommorrison.blogspot.com/2015/11/is-power-on-in-your-association.html

This past week I noticed some conversation on ASAE's Collaborate from people looking for sample checklists and timelines to produce successful meetings.  I want to take another route than a che...

http://tommorrison.blogspot.com/2015/09/meeting-planning-for-today-checklists.html

With any human being there is only so much space in our head and our heart for emotion and Associations bank on getting their portion of that space to create passionate members who lead them to ...

http://tommorrison.blogspot.com/2015/08/creating-space-in-your-members-head-for.html

There are many in the world of associations who are preaching against the world of associations. They are claiming that associations don't work, they are out of touch, people don't want to pay d...

http://tommorrison.blogspot.com/2015/07/associations-are-more-powerful-than-you.html

On a typical Monday, I would find myself pondering and writing about how to solve Association organizational issues with membership, non-dues revenues, meetings, etc. Today I want to get a li...

http://tommorrison.blogspot.com/2015/06/you-cant-give-what-you-dont-have.html

When your next strategic planning retreat takes place, will your board's focus revolve around being "issue driven" or "maximizing member engagement." If yours is like most associations, it will ...

http://tommorrison.blogspot.com/2015/05/strategic-planning-issue-driven-vs.html

If your annual meetings are anything like ours, you have an incredible array of social functions and general sessions that engage the senses and emotions of attendees.  Our goal is to deliver a...

http://tommorrison.blogspot.com/2015/04/meeting-innovations-how-silent-party.html

When you look at your association, do you really know what business you are in? When you look at many association's business models, you would think they are in the membership recruitment busin...

http://tommorrison.blogspot.com/2015/04/are-you-really-in-membership.html

Working in the world of associations is such a fulfilling and rewarding opportunity. We get to live out our passion for helping people, while watching our efforts having a dramatic impact on lif...

http://tommorrison.blogspot.com/2015/03/you-need-to-become-ceo-of-your-life.html

As I enter my 20th year of association management, I have come to realize that many association executives lose sleep at night, have conflicting emotions with their board/volunteers, and seem fr...

http://tommorrison.blogspot.com/2015/03/we-think-we-are-in-game-of-simon-says.html

You know... funny thing about how data jumps right in your face and says, "It's so apparent what the answer is to a question." For years associations have been squirming to find a solution or p...

http://tommorrison.blogspot.com/2015/02/the-key-to-recruiting-next-generation.html

As we have completed another year at our association and I look back at our success in Board innovation, program participation, past presidents staying involved, leadership development, next gen...

http://tommorrison.blogspot.com/2015/02/member-engagement-solves-everything.html

Just before the year turned to 2015, I wrote part one of 6 Steps to CREATING A TROPICAL PARADISE OUT OF A TROPICAL STORM.  These 6 steps are an absolute key for your association if you are goin...

http://tommorrison.blogspot.com/2015/01/6-steps-to-creating-tropical-paradise.html

If you haven't been paying attention, you may not have noticed that the economic environment, in every capacity, has been shifting from an industrial revolution, to a technology revolution.  D...

http://tommorrison.blogspot.com/2014/12/six-steps-any-association-or-member.html

Everyday technology is changing our lives.  It's changing how consumers live and purchase.  It's changing how companies do business and market their products.  For an association, technology ...

http://tommorrison.blogspot.com/2014/10/what-is-your-uber-or-zillow.html

In the world of associations, all members join your association for one reason or another.  Typically they join to help them improve areas of their career or company through training, benchmark...

http://tommorrison.blogspot.com/2014/10/association-staff-1-driver-to.html

Over the course of the past several years, I've written many blog posts on my passions within the MEMBERSHIP ENGAGEMENT context.  I 100% believe that if you maximize membership engagement withi...

http://tommorrison.blogspot.com/2014/09/when-it-comes-to-peopleare-you-bully-or.html

Marketing General recently released its 2014 association study that had two compelling stats in it: The #1 reason members non-renew memberships is lack of engagement in the association The #1 ...

http://tommorrison.blogspot.com/2014/07/maximum-member-engagement-solves.html

It's that time again... FSAE and ASAE conference fever is reaching epic proportions for many.  Many are looking at the conference schedule, shopping for things to wear for the theme nights, ...

http://tommorrison.blogspot.com/2014/06/keys-to-your-conference-experience.html

As we end the first quarter of 2014, as a fellow association executive, I want to ask you a couple of questions: Is your membership engagement strategy better, the same, or worse than it was ...

http://tommorrison.blogspot.com/2014/03/effective-association-growth-is-simple.html

When you look at your membership recruitment strategy, my question always is, "Have you empowered your members and especially your suppliers with the tools needed for them to communicate your...

http://tommorrison.blogspot.com/2014/02/and-1-membership-recruitment-tool-is.html

It is amazing to me how many association professionals believe that because you are a non-profit, that means you can't think like a "capitalized for profit" business when it comes to managing a...

http://tommorrison.blogspot.com/2014/01/the-key-to-taking-risk-in-2014-is-non.html

It's December 2013 and every association is about to embark on a new year.  A year in which we want our associations to go to a new level, membership to increase, more members engage in our pr...

http://tommorrison.blogspot.com/2013/12/dont-go-another-year-with-board-with.html

Networking, as defined by Webster Dictionary is, “a supportive system of sharing information and services among individuals or groups having a common interest.”  Today we live in a bu...

http://tommorrison.blogspot.com/2013/11/the-power-of-networking-maximizing.html