Do you ever go to a website and feel like you just stepped out of a time machine into the 90s? If you’re like me, the idea of cramped text blocks, bad stock photos, and overaggressive pop-ups i...
https://www.bopdesign.com/bop-blog/2024/09/key-b2b-web-design-trends-2025/
Hooray! You are done writing the blogs you’ve been working on, so what now? Post it on your B2B website ASAP? Our marketing strategists recommend one more step before you publish the blog post ...
https://www.bopdesign.com/bop-blog/2024/08/blog-optimization/
What makes a B2B brand a “leader” in its industry? It’s not the amount a company spends on advertising, or its ability to keep up with the latest TikTok trends. And it’s definitely not as...
https://www.bopdesign.com/bop-blog/2024/08/top-b2b-brands-list/
You’ve got a B2B website, but it leaves a lot to be desired or it doesn’t accurately reflect your brand. What do you do? Burn it down? Pretend it’s fine and go about your business? Try to p...
https://www.bopdesign.com/bop-blog/2024/08/website-redesign-services-agency/
Once upon a time, they were called Bing Ads…but now they are just Microsoft Ads. However, many B2B marketers still refer to them as “Bing Ads” because they are shown in the Bing search engi...
https://www.bopdesign.com/bop-blog/2024/07/are-microsoft-ads-the-next-frontier/
By now, you should be getting familiar with Google Analytics 4 (GA4) if you are measuring the traffic and visitor activity on your B2B website. We’ve been using and evaluating GA4 since 202...
https://www.bopdesign.com/bop-blog/2024/06/ga4-overview-for-b2b-marketer/
Captivating a website visitor’s attention is done using various design techniques. In this article, we look at specific B2B web design and development techniques that are implemented to draw th...
https://www.bopdesign.com/bop-blog/2024/06/scrolling-animation-b2b-web-design/
Your B2B software or SaaS product is cutting-edge, innovative, and unique. It’s changing how your clients do business and streamlining everyday tasks. All that’s left is to communicate this t...
https://www.bopdesign.com/bop-blog/2024/05/top-marketing-priorities-for-b2b-saas-firms/
We’ve worked with a variety of technology firms in the B2B space, including AI generative software firms, providers of engineering technologies, and security tech application companies. While t...
https://www.bopdesign.com/bop-blog/2024/05/b2b-branding-trends-for-technology-firms/
There are many things to consider when building a successful B2B website to attract and convert visitors into potential clients. However, the foundation of a successful website is the user experi...
https://www.bopdesign.com/bop-blog/2024/04/ways-to-boost-b2b-website-ux/