white papers – American Chemical Society – C&EN

Reading Time: 5 minutes White papers are a powerful tool science marketers can use to drive inbound leads. Great white papers tell your audience how brands solve problems and — most importantly...

https://acsmediakit.org/blog/high-performing-white-paper-examples/

Reading Time: 3 minutes Promises that new digital tools will make our lives easier inundate our inboxes and media consumption. Adopting any new tool comes with a learning curve that consumes time...

https://acsmediakit.org/blog/how-to-use-storytelling-to-make-a-case-for-technological-transformation-tips-from-cen-brandlabs-senior-editor/

Reading Time: 4 minutes Trends from BrandLab's Senior Editor

https://acsmediakit.org/blog/4-fresh-ways-to-cover-sustainability-trends-from-cen-brandlabs-senior-editor/

Reading Time: < 1 minute Research and development rarely occur in a vacuum: It takes close collaboration to tackle complex research questions, develop new methods and protocols, or engineer a nov...

https://acsmediakit.org/blog/report-how-to-advertise-to-scientists/

Reading Time: < 1 minute Science marketers face complicated challenges every day. We are responsible for launching complex products, raising brand awareness (often through complicated mergers and...

https://acsmediakit.org/blog/b2b-marketing-trends-for-science-marketers/

Reading Time: 4 minutes As buyer tendencies continue to evolve, organizations must diversify the way they target and connect with them. From maximizing lead nurturing and product visibility, to a...

https://acsmediakit.org/blog/3-tools-to-guide-your-next-advertising-campaign/

Reading Time: 6 minutes When many companies decide to create white papers, they do it as part of a one-off strategy. The white paper gets the green light because it will be useful as part of a ca...

https://acsmediakit.org/blog/how-to-drive-leads-with-white-paper-marketing/

Integrated Advertising Solutions

https://acsmediakit.org/leadgenplaybook/

Reading Time: 3 minutes If you’ve been following our blog, you’ve likely read about C&EN BrandLab, our custom content studio designed to work with advertising clients to tell their stories. (...

https://acsmediakit.org/blog/latest-native-advertising-chemical-sciences/

Reading Time: < 1 minute When it comes to engaging your target audience, building brand awareness and demonstrating the value of your products, print advertising can be one of the strongest marke...

https://acsmediakit.org/blog/5-nontraditional-print-advertising-strategies-white-paper/