Appropriate email authentication plays a critical role in the success of any email marketing program. Email authentication allows receiving email servers to verify the legitimacy of an email mess...
https://www.validity.com/blog/why-using-the-dkim-l-tag-in-email-marketing-is-always-a-bad-idea/
Are you a B2B sender? If so, we’ve got some hot tips and things for you to know! B2B and B2C email marketing strategies have a few things in common, the biggest being that you’re talking to...
In today’s digital world, email marketing stands out as a powerful and cost-effective channel. It helps businesses foster customer relationships, deliver targeted messages, boost brand recognit...
https://www.validity.com/blog/todays-top-email-security-threats-and-how-to-fight-back/
In an ever-growing, interconnected online marketplace, getting an edge over your competition is critical. Your operation needs to do more than meet customer needs—you need to predict what custo...
An important decision that all email marketers must consider at some point is deciding whether their messages should be sent from a dedicated or a shared IP address. In simple terms, a dedicated ...
As email marketers, we understand the importance of creating timely, engaging content that drives conversions during the holiday season. However, we must also recognize that not all holidays are ...
Mailbox providers love to keep email senders on their toes! This past year has seen several changes and improvements already, and it’s looking like there’s more to come. We started off the ye...
Making bulk updates to your Salesforce records can be time-intensive and complicated without the right tools. Properly managing your important data, including your company’s accounts, leads, co...
https://www.validity.com/blog/how-to-mass-update-records-in-salesforce/
If working with email marketers has taught us at Validity anything, it’s that scrambling to maintain deliverability and adhere to the latest industry requirements is stressful! After the EU ann...
Yes, it’s that time again! Release time! That means I’ve been reviewing the latest volume of Salesforce’s Release Notes. One of the interesting things I noticed about these release note...
https://www.validity.com/blog/salesforce-summer-24-release-new-flow-features-to-know/