Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

Google Chrome is phasing out support for third-party cookies. Discover how this change impacts virtually every stakeholder in the digital ecosystem. The post Should You Be Concerned About the E...

https://portent.com/blog/analytics/end-of-third-party-cookies.htm

There is a growing trend of businesses bringing their digital marketing in-house. Discover what not to do when transitioning to an in-house digital marketing team. The post What Not to Do When ...

https://portent.com/blog/marketing-strategy/bringing-your-digital-marketing-in-house.htm

Learn how YouTube's ban on ad blockers will affect advertisers. Users aren't happy, but smart advertisers can use the change to their advantage. The post How YouTube’s Crack Down on Ad Blocke...

https://portent.com/blog/ppc/how-youtube-blocking-blockers-impacts-advertisers.htm

Google is replacing FID with Interaction to Next Paint (INP) as a primary Core Web Vitals metric. Understand how INP works and what it means for site owners. The post Interaction to Next Paint ...

https://portent.com/blog/design-dev/interaction-to-next-paint.htm

Learn more about GA4 engagement rate, industry benchmarks to compare your performance against, and our tips to optimize this metric. The post Study: Average GA4 Engagement Rates by Industry ap...

https://portent.com/blog/content/ga4-engagement-rates.htm

Discover actionable digital marketing strategies tailored for the moving and logistics industry in 2024. The post Expert Advice for Moving & Logistics Brands in 2024 appeared first on Portent ...

https://portent.com/blog/marketing-strategy/advice-for-moving-logistics-brands.htm

Unlock the power of ChatGPT for advanced data analysis with our comprehensive guide. We've even included screenshots. The post Guide: Using GPT for Digital Marketing Analytics (with examples) ...

https://portent.com/blog/analytics/using-gpt-for-digital-marketing-analytics.htm

Data-driven attribution is the default attribution model in Google Ads. Understand how and why to use it in your Google Ads campaign. The post Using Google Ads’ Data-Driven Attribution Model ...

https://portent.com/blog/ppc/data-driven-attribution-in-google-ads.htm

PPC marketing is a method of advertising online that allows marketers to pay for their ad placement only when their ad is clicked on by an online user. The post What is PPC? Pay-Per-Click Expla...

https://portent.com/blog/ppc/pay-per-click-explained.htm

Bidding on branded terms is an essential PPC strategy. Understand how your company can improve performance by bidding on your competitor’s branded terms. The post Why You Should Bid on Your C...

https://portent.com/blog/ppc/bid-on-competitors-branded-terms.htm