In a culture that, for decades, has placed more importance on academics and achievement than leisure and play, China is welcoming new dimension to athletics. While the country is known to excel i...
China’s summer sports market is experiencing significant growth, driven by interest and sophistication in a wide range of sports, along with the government’s ambition to build a sporting powe...
https://daxueconsulting.com/china-summer-sports-market-report/
Foreign-owned companies can now direct clinical operations and open 100% foreign owned hospitals in some Chinese cities. On September 7th 2024, China’s Ministry of Commerce, National Health Com...
Product samples have increasingly influenced full-size purchases in recent years, reshaping the Chinese B2C market. The astonishing popularity of sample-sized products has given rise to a thrivi...
According to JD.com’s data, the sales of sample-size products (小样) in China have grown 4.3-fold between 2019 and 2023. Vending machines distributing sample-size products are popping up arou...
Daxue Consulting, a market research and strategy consulting firm that has supported over 400 clients in Asia since 2012, and VVR International, a China-based consulting and organization services ...
https://daxueconsulting.com/press-release-daxue-consulting-joins-vvr-international/
With reports of lower Chinese consumer confidence filling headlines, we simultaneously see phrases such as “consumption upgrade” and “consumption downgrade” used to describe Chinese consu...
https://daxueconsulting.com/chinese-gen-z-consumption-wellness-and-experience/
Product samples are incredibly popular in China, driving the growth of a unique economy that hasn’t seen the same rise in the West due to specific economic factors and consumer preferences. I...
Haircare is becoming increasingly important in China, with consumers prioritizing holistic wellbeing and adopting haircare routines as sophisticated as their skincare routines. According to China...
The surge of meal kits in China finds its roots in the upheaval brought about by the pandemic, which reshaped consumer habits and preferences. As restrictions made it inconvenient for people to d...