Automotive Market Research, Marketing and Auto Aftermarket SEO & PPC Blog

Here we explain ACES® and PIES™ product data standards. High quality product data is critical for digital marketing success, and we’ve been working with ACES and PIES at Hedges & Company for...

https://hedgescompany.com/blog/2024/07/product-data-questions-aces-pies-data/

The 2024 SEMA Show is scheduled for Nov. 5-8, 2024. Let’s dig into how big is the SEMA Show, and we’ll show you the scale and size. The SEMA Show is one of the largest trade shows in the worl...

https://hedgescompany.com/blog/2024/07/how-big-is-sema-show/

A recent 2024 survey published by the Auto Care Association using analysis from Hanover Research analyzes the characteristics and buying behaviors of automotive maintenance DIYers. The focus of t...

https://hedgescompany.com/blog/2024/07/characteristics-automotive-diy-consumers/

How old are cars on average? We get asked from time to time how old are cars and what's the average age of vehicles on the road? Let's dig in! Scroll down to see some original analysis you won't ...

https://hedgescompany.com/blog/2024/02/average-age-of-cars-trucks/

In 2024, there are a projected 239.24 million licensed drivers in the US, which includes 91% of US residents of driving age. That’s up from 236.4 million in 2023. The post Number of Licensed ...

https://hedgescompany.com/blog/2024/01/number-of-licensed-drivers-us/

Here's the ultimate comparison of 59 best automotive parts eCommerce platforms. Websites selling parts and accessories have a unique requirement for shoppers to easily find parts based on fitment...

https://hedgescompany.com/blog/2024/01/auto-parts-ecommerce-solutions/

Total new registrations of pickup trucks came in at about 2.7 million in 2022 and 2.8 million in 2023. In 2021 pickups were around 2.1 million units. That's... The post What Is The Most Popular...

https://hedgescompany.com/blog/2024/01/most-popular-truck-in-america/

We get it, Core Web Vitals have weird names and acronyms. They’re confusing. Plus, there are many additional metrics to measure website speed and usability, outside of Core Web Vitals. And Core...

https://hedgescompany.com/blog/2023/12/core-web-vitals-simplified/

In the fast-paced world of eCommerce, selecting the right automotive e-commerce software for your automotive parts and accessories business is crucial. It's a challenge to navigate all the featur...

https://hedgescompany.com/blog/2023/12/shopify-vs-bigcommerce-vs-woocommerce-vs-adobe-commerce-for-auto-parts/

What is the automotive aftermarket? It is unique among industries and we've compiled some compelling reasons to say that. In this article are some specific things that define the automotive after...

https://hedgescompany.com/blog/2023/11/what-is-the-automotive-aftermarket/