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Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics
Why Nutter Butter's internet speak social strategy isn't likely to alienate other generations.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency -- inside and outsid...
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Eco-friendly brands are combatting ‘green fatigue’ by focusing more on product efficacy in marketing
Brands are finding they can combat 'green fatigue' by focusing on product efficacy rather than ingredients.
One media agency gets vocal against principal media — and hopes others will too
Acadia's Jared Belsky is fomenting awareness of — and resistance to — principal-based media on the part of agencies for their clients. And he’s going public with his efforts starting today.
The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow
Some companies in the space are even talking about public listings.
What a second Trump presidential term means for media and advertising
Donald Trump is poised to take the reins of the U.S. presidency for a second term. This time, the impact on the media and advertising industries is set to be significantly more profound.
Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices
This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizi...
Why the ad industry is redefining what it means to be a creator vs. influencer
As the industry evolves, there are now more ways to differentiate between the types of content coming from creators and influencers.
At the Digiday Publishing Summit Europe, publishers move away from trend chasing
Despite the publishing industry’s grim outlook, many outliers are simultaneously fighting to change and reluctantly accepting the status quo.
Netflix’s gaming arm hopes ‘Squid Game’ adaptation will validate its mobile approach
The real test for Netflix’s gaming push could be coming as soon as next month. The second season of “Squid Game” comes out on December 26, and Netflix has announced that its official video ...
Future of TV Briefing: How the European creator economy compares to the U.S.
This week’s Future of TV Briefing recaps the conversation with Whalar’s Emma Harman about the European creator economy during last week’s Digiday Publishing Summit Europe.
Advertisers grow spending in Amazon DSP as adoption increases
Amazon’s ads business has flourished in spite of its ad tech over the years not because of it.
Should marketers ask harder questions of their brand safety and ad verification partners?
DOJ queries into the workings of DoubleVerify and IAS signal just how widespread concerns have become in the industry.
How AI shaped the 2024 election: From ad strategy to voter sentiment analysis
With Election Day here, it’s worth taking a look at some of the ways ad-tech firms, political startups and political agencies have used LLMs and machine learning.