The debate about whether you need to design a mobile experience for consumers has been settled. With Google’s algorithmic changes last year that favor mobile-ready sites and the fact that the m...
http://www.upshotcommerce.com/blog/4-ways-to-expand-your-mobile-strategy/
Data indicates that customers who arrive on your site ready to search for something are more likely to convert than those who come just to browse. On-site searching plays a role in as much as 40%...
http://www.upshotcommerce.com/blog/effective-search-functionality-and-design/
Most consumers today turn to the internet to research purchases, regardless of what they’re shopping for. While detailed product descriptions and catchy marketing copy are foundational to pers...
http://www.upshotcommerce.com/blog/9-tips-stellar-user-content/
To stay competitive in ecommerce, it’s important to periodically assess the effectiveness of your ecommerce platform. Are the tools available to you meeting the demands of your business? Has ...
http://www.upshotcommerce.com/blog/replatforming-total-overhaul-or-gradual-update/
Consumer expectations in ecommerce evolve rapidly. It’s important to stay responsive to those expectations in order to stay competitive in a diverse and growing field. This doesn’t mean adopt...
http://www.upshotcommerce.com/blog/top-5-things-to-look-for-in-a-new-ecommerce-platform/
2015 was a great year of growth for Upshot Commerce and our loyal brands. Our expanding team developed numerous improvements for our platform that benefited our existing partners and new clients...
http://www.upshotcommerce.com/blog/upshot-commerce-2015-a-year-in-review/
Finding your brand’s voice is as important as setting your site’s design. Customers respond to authenticity and consistency; without these, your brand will struggle to succeed in the crowded ...
http://www.upshotcommerce.com/blog/use-brand-persona-to-stand-out-from-the-crowd/
The ecommerce apparel landscape is ever more crowded. Companies catering to niche markets may find themselves defining their brand against equally niche competition. To succeed, you need to find ...
http://www.upshotcommerce.com/blog/target-customers-segementation/
Creating a sense of urgency in ecommerce is a potent tool in driving conversions. The fear of missing out on a great deal or an exclusive item can persuade indecisive customers to take action soo...
http://www.upshotcommerce.com/blog/3-tips-for-driving-sales-in-niche-markets/
As people browse and shop more online – and increasingly on mobile – how you present merchandise to customers is key to winning sales, improving average order value, and securing conversions....
http://www.upshotcommerce.com/blog/injecting-creativity-into-apparel-merchandising/