Why not use our mutual self-interest to your advantage? A great marketing strategy is a relationship-first strategy. It takes time and effort, but the payoff is huge. The post How to Use Self-O...
https://www.sparkminute.com/2015/01/27/how-to-use-self-obsession-as-a-powerful-marketing-strategy/
Musicians who have successfully connected and grown their fan base with social networks discuss some of the techniques they've used to do so. The post How musicians can use social networks effe...
https://www.sparkminute.com/2011/09/12/how-musicians-can-use-social-networks-effectively/
This article is part of a road show presentation series I’m doing in Toronto for Intertainment Media, owners of Itibiti Systems. This post has been reprinted on the Intertainment Media blog. To...
After the publication of my Mashable article “12 Inspirational Stories of Successful Social Networkers” (plus two bonus stories), I made another appearance on the Curtis Sliwa Show (WABC Radi...
This article is an addendum to a piece I wrote for Mashable entitled, “12 Inspiring Stories of Successful Social Networkers.” If you haven’t read that piece yet, read it first, and then com...
Facebook’s in-house sociologist, Cameron Marlow, has revealed some really fascinating data showing that the number of “friends” we have on Facebook is a poor indicator of how many actual fr...
https://www.sparkminute.com/2009/03/01/your-facebook-network-is-filled-with-people-you-dont-talk-to/
Joseph Jaffe, social media guru and author of JaffeJuice, interviewed me last week for his podcast of the same name. We talked about my article for Mashable, “Biggest Mistakes Made by Social Me...
Online social networking can be one of the most gratifying and ego boosting activities. We often get daily reminders of what a great person we are (e.g. “John Doe is now your friend,” “Jane...
https://www.sparkminute.com/2008/11/24/when-technology-tells-us-we-have-no-friends/
Today I have an article I wrote on Mashable entitled “Sixteen Great Moments on Twitter.” Here’s a summary of a few of those great Twitter stories. Get DirecTV to install your satellite in t...
https://www.sparkminute.com/2008/10/31/mashable-post-sixteen-great-moments-on-twitter/
I just finished an endless series of videos I appeared in for AllBusiness.com on a whole variety of topics. AllBusiness.com offers business advice on an endless variety of topics. Here are a seri...
https://www.sparkminute.com/2008/08/17/video-social-networking-for-business-tips/