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While Artificial Intelligence isn’t necessarily a new technology, the ease and accessibility of Generative AI has opened a passageway that allows all end users, whether they are in an IT or bus...

https://foundryco.com/blog/is-ai-impacting-the-security-organization/

Partner marketing often feels like a solo journey, but senior marketers from ServiceNow, Cribl, Couchbase, and Moveworks recently came together for an intimate dinner I hosted where they found so...

https://foundryco.com/blog/the-power-of-community-executive-insights-on-overcoming-partner-marketing-hurdles/

October is here, and that means it’s Cybersecurity Awareness Month! This initiative started back in 2004, thanks to the U.S. President and Congress, to help us all protect our personal data onl...

https://foundryco.com/blog/what-tech-marketers-should-know-during-cybersecurity-awareness-month/

When it comes to partner marketing, the grand gestures of large-scale co-branded campaigns or major sponsorships using MDF are the cornerstone of success. However, most partnerships are regional ...

https://foundryco.com/blog/regional-events-big-impact-4-ways-to-fuel-partner-marketing-strategies-with-local-events/

I’ve always been an advocate of events as the fundamental intersection between buyers and sellers. When executed thoughtfully, events—both large and intimate—foster essential relationships ...

https://foundryco.com/blog/the-power-of-experiential-shortening-the-buying-cycle-with-in-person-events/

The tech purchase process is becoming harder on buyers and sellers alike. As buying teams grow and vendor landscapes become more crowded, buyers now face an overwhelming array of options, straini...

https://foundryco.com/blog/itdm-data-shows-the-problems-with-marketers-strategies/

Our recent partner marketing dinner in Denver brought together some of the brightest minds in the industry. Connecting marketing leaders from Palo Alto Networks, Cloudera, Workday, Automation Any...

https://foundryco.com/blog/tracking-success-partner-marketing-insights-from-a-dinner-at-denvers-union-station/

It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of CIOs citing AI as their number one...

https://foundryco.com/blog/two-cios-share-ai-hopes-and-hesitations/

While I’ve never been much of a data whiz, I’ve always loved getting carried away by a good character study. So when I began dissecting this year’s State of the CIO study, I was fascinated ...

https://foundryco.com/blog/the-dynamic-role-of-the-modern-cio/

As strategic influence continues to flow towards the CIO, so follow the LOB dollars. For tech vendors, that means it’s time to evolve their CIO marketing messaging. We witnessed a major shift i...

https://foundryco.com/blog/cio-purchase-power-is-extending/