Marketer – ExchangeWire.com

Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry. With Safari, Mozilla, and other browsers...

https://www.exchangewire.com/blog/2024/09/05/zeotap-partners-with-id5-to-amplify-audience-addressability-to-overcome-signal-loss/

Yahoo DSP has launched the Data Maturity Pulse 'Pop Quiz' in Australia and Southeast Asia, a quick and fun way to give brands a snapshot of where they are on their data transformation journey. ...

https://www.exchangewire.com/blog/2024/07/31/yahoos-new-data-maturity-pulse-pop-quiz-aims-to-sharpen-marketers-data-insights/

The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards revisions in every main category. What do industry leaders make of ...

https://www.exchangewire.com/blog/2024/07/18/ipa-bellwether-q2-2024-uk-marketing-budgets-reach-highest-peak-in-decade/

Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the Omnichannel Campaign Activation Platform, celebrates CEO and co-founder Oz Etzioni's recognition a...

https://www.exchangewire.com/blog/2024/06/27/clinch-ceo-named-top-retail-media-commerce-marketer-in-2024-by-path-to-purchase-institute/

On today’s news digest: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division  Stepping up its offering for markete...

https://www.exchangewire.com/blog/2024/06/17/spotify-introduces-in-house-creative-agency-pinterest-launches-ad-labs-ana-spins-off-cross-media-measurement-solution-division/

On today’s news digest: Google to Run Ads in Search AI Overviews; TikTok Boosts its Ad Business with AI; Amazon’s Ad Revenue to Close In On Meta  Soon, Google plans to start testing Search...

https://www.exchangewire.com/blog/2024/05/23/google-to-run-ads-in-search-ai-overviews-tiktok-boosts-its-ad-business-with-ai-amazons-ad-revenue-to-close-in-on-meta/

Despite a decrease in main media advertising, budget growth remained strong in Q1 2024. The industry outlook is positive, according to the latest IPA Bellwether Report. We asked experts from acro...

https://www.exchangewire.com/blog/2024/04/18/ipa-bellwether-q1-2024-budget-growth-remains-strong/

Adelaide, the industry leader in attention-based media quality measurement, has been selected by EMARKETER to supply attention benchmarks to its renowned research platform. This collaboration mar...

https://www.exchangewire.com/blog/2024/04/02/emarketer-selects-adelaide-as-the-first-attention-measurement-company-to-enrich-its-platform-with-attention-metrics/

Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. Sh...

https://www.exchangewire.com/blog/2024/03/28/maximising-your-brand-marketing-strategy-around-major-sporting-events-qa-with-katie-arena-clinch/

Adelaide, the leader in attention-based media quality measurement, announces Flight Control, a planning tool that helps advertisers identify the optimal levels of media quality to drive consisten...

https://www.exchangewire.com/blog/2024/03/13/adelaide-partners-with-holding-companies-programmatic-platforms-to-launch-flight-control/