General Mills History

CRUNCHY TOASTED BITS In 1973, Betty Crocker introduced Salad Puffs to “liven up salads and munch more.” These crunchy toasted bits were in Sour Cream and Onion flavor.

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NEW YOPLAIT WHIPS! With “Unbelievably Fluffy, Incredibly Light!” texture, Yoplait Whips soared when they hit the market in 2002.

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A NEW CHOCOLATE DRINK EXPLOSION! Our Chocolate POWS made milk explode with chocolate flavor. However, the formula didn’t quite catch on and the product was soon discontinued.

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UNDER COVER BEARS INSTANT OATMEAL A new hot oatmeal appeared in 1990. Under Cover Bears Instant Oatmeal featured bears made with real fruit.

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GRILLED CHEESE FROM A TOASTER From the 1960s into the 1970s, Betty Crocker introduced a variety of toaster sandwiches including these Grilled Cheese Toastwiches.

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FIRST NATIONWIDE CLOSED-CIRCUIT MEETING In 1959, General Mills connected stockholders across the county in one meeting via closed-circuit television for the first time.

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NEW YEAR’S EVE SUPPER Betty Crocker’s favorite New Year’s Eve recipes from 1962 included Rose Petal Ice Cream and New Years Eve Punch!

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JUST IN TIME FOR CHRISTMAS In 1955, Betty Crocker introduced a “Just in Time for Christmas” holiday cookbook to help with many last minute ideas to celebrate the season.

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SEARCHING FOR HOMEMAKERS This pin was a cherished award for thousands of high school girls (and later, boys) who took the test in The Betty Crocker Search for the American Homemaker of Tomorrow...

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MAKE MAGIC WITH POPPIN’ FRESH Slice'n Bake Cookies make decorating holiday cookies easy, just like this 1978 step-by-step ad showed.

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BETTY CROCKER’S 1959 HOLIDAY ALMANAC Betty Crocker distributed this exclusive eight-page “Holiday Almanac” in 1959, packed with more than 100 new recipe ideas for gift baking.

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NUTTY CARAMEL CONES General Mills debuted Caramel Cones as a sweet snack in the late 1960s. The snack was a caramel glazed wheat cone with peanut bits.

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PILLSBURY’S HOLIDAY COOKIE KIT Pillsbury introduced the Holiday Cookie Kit in 1960. It contained two packages of refrigerated cookie dough plus a free stencil decorator and 25 cookie trimming...

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THE ORIGINAL CHEX PARTY MIX Chex Party Mix recipe first appeared on the side panel of Chex cereal boxes in 1953. The story behind the recipe’s popularity is credited to the wife of a Ralston ...

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31 BUSY DAYS HATH DECEMBER Betty Crocker once provided this day-by-day guide for December to make sure every host around the holidays was prepared for Christmas, which “begins long before the...

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TRIM A HOLIDAY DINNER Pillsbury introduced Crescent rolls in 1961. With the convenience of refrigerated dough, they were an easy, delicious addition to “trim” any holiday meal.

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THANKSGIVING PIE WITH CRUSTQUICK! In 1948, Betty Crocker introduced Crustquick to make baking holiday favorites a bit easier.

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GENERAL MILLS FLOUR MILLING Here is a “simplified chart describing the necessary process in flour milling” in the early 1940s.

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FEEDING COLLEGE STUDENTS Two chefs prepare biscuits with a General Mills mix at the College of William and Mary in the 1960s.

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WHAT ARE YOUR HOLIDAY TRADITIONS? As we close out our 150th anniversary year, we’re remembering how we’ve celebrated the holidays over the years. Here is a Betty Crocker Christmas promotion...

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