James Attorney Marketing

As technology advances, the digital marketing landscape is continually evolving. One of the most significant changes in recent years is the integration of artificial intelligence (AI) into Google...

https://optimizedco.com/how-the-incorporation-of-ai-into-googles-search-algorithms-will-affect-local-seo/

The team at Optimized Attorney understands that the online landscape serves as a pivotal platform for law firms to showcase their expertise, attract prospective clients, and drive business growth...

https://optimizedco.com/seo-strategies-for-new-lawyers/

Local SEO for law firms has quickly become the most important marketing tactic in the legal marketing industry. I have been talking about Local SEO for over 9 years, and still feel most attorneys...

https://optimizedco.com/googles-3-pack-maps-rankings-how-to-beat-your-competition/

Fill out the form below, and our team will send your firm's report to you within 24 hours. This is not a simple process and requires some time to prepare. After you submit the form, you will see ...

https://optimizedco.com/google-my-business-for-law-firms-how-to-crush-the-competition/

There are many ways in which law firms can benefit from Google AdWords. The trick is employing AdWords in a cost-effective way that funnels more clients to your website. That’s easier said than...

https://optimizedco.com/adwords-for-lawyers/

A step-by-step guide to creating a Google Places review, intended for clients of lawyers. (via Optimized Attorney Attorney Marketing) The post Encouraging Clients to Leave a Review on Google Pl...

https://optimizedco.com/__trashed-2/

NOTE: It’s important to tailor a PPC campaign to your specific requirements in order to achieve the best results. This post serves as a guideline for PPC campaigns for the legal industry. Every...

https://optimizedco.com/7-vital-elements-of-productive-ppc-campaigns-for-law-firms/

As Google continues to make changes to the paid search platform, we learn more about the best practices of the year for things like paid search and PPC. You should review your current practices a...

https://optimizedco.com/10-best-practices-for-paid-search-and-ppc-for-attorneys/

The economy is treating many law firms well, with profits up and revenues high. Attorneys are willing to shell out plenty on marketing. It can be tempting to put the whole hog in large-scale mark...

https://optimizedco.com/10-truths-to-improve-your-law-firm-marketing/

One of the most important steps of the client lifecycle is the intake process. It involves a series of steps that ultimately converts potential clients into paying clients. It is, essentially, th...

https://optimizedco.com/making-your-client-intake-process-more-effective-for-your-law-firm/

The key to law firm marketing in 2019 is being there when a potential client is looking for services. You should be present and visible to catch their attention. While you should present informat...

https://optimizedco.com/guide-to-law-firm-marketing/

Marketing Tips and Tricks You Need to Know for Personal Injury Law Firms It can cost a personal injury attorney more than $900 per click of a Google ad. Some of the most highly competitive CPC te...

https://optimizedco.com/personal-injury-lawyer-marketing/

Why Link Building Is Important For Your Law Firm Website What is link building? You click on links every time you surf the internet. When search engines read the clicks that take you from one web...

https://optimizedco.com/web-marketing-for-law-firms/

5 Key SEO Strategy Changes There are 3 certainties in life: death, taxes, and changes in SEO. From algorithm updates to technical trends that seem to hit mainstream overnight—new directions in ...

https://optimizedco.com/attorney-marketing-services/

Learn instantly what grade Google has given your website It is important in marketing for attorneys and law firms to understand that Google grades every website with a 0-10 score it calls PageRan...

https://optimizedco.com/marketing-for-attorneys-and-law-firms/