Many businesses haven’t even got around to adapting their product or service for the Internet of Things (IoT), and already the world is talking about the IoT 2.0. If you’ve never heard the ph...
https://mercury.one/online-business/internet-things-2-0-technology-revolution/
One of the greatest advances from the computer age is the ability to quickly automate repetitive processes. The post What Comes Before Automating Your Digital Marketing appeared first on Me...
https://mercury.one/digital-marketing/%E2%80%8Bwhat-comes-automating-digital-marketing/
There are more metrics to track than ever, but they’re mostly vanity metrics. Increasing your email open rates by 10% may feel good, but will it have any measurable business impact? If you can...
https://mercury.one/online-business/%E2%80%8Btying-digital-results-business-impacts/
On a typical project, lots of things happen before a user experience designer is brought in: idea, pitch, fundraising, traction, programming, etc. You need a central clarifying goal or mission fo...
https://mercury.one/online-business/8-components-of-a-persona/
Agile Marketing is a long-term cost-effective solution for businesses that want to see results from their marketing efforts in a timely fashion. It allows companies to efficiently and effectively...
https://mercury.one/digital-marketing/agile-marketing-accelerate-your-sales-growth/
Using customers' perspective as a point of reference across departments encourages employees to work towards a clear and unified vision The post Customer journey mapping: How a solid customer j...
A well-crafted digital marketing strategy brings tremendous results in branding, conversion optimization, and customer retention. However, many companies still hesitate before embarking on a miss...
https://mercury.one/digital-marketing/conquer-the-top-5-digital-marketing-fears/
In a business world where one is more worried about losing a potential prospect to their biggest rival than nurturing paying customers, the needs of customers are often neglected which can stunt ...
Customer personas are the building blocks of every brand and marketing strategy. They help to improve user experience and give insight into various problems across company departments that affect...
https://mercury.one/digital-marketing/user-personas-learn-what-they-are-and-why-you-need-them/
Numerous CMOs have stated that this will be the year of personalization, and also one of the biggest digital transformation roadblocks businesses will face. Consumers are already taking a stand a...