Luxury Daily » social media

Measuring sentiment, a new social listening study analyzes brand mentions on blogs, forums, review sites and more, exploring how emotions impact digital engagement across industries.

https://www.luxurydaily.com/retailers-pushing-positive-consumer-sentiments-on-social-platforms-most-readily-brandwatch/

Worldwide influencer marketing platform LTK is tightening the relationship between brands and influencers, allowing brands to post directly from partnering creators' accounts.

https://www.luxurydaily.com/influencer-marketing-platform-ltk-aims-new-media-buy-solution-at-brands/

Longchamp’s initial campaign on the social media platform, popular with Gen Z, invites viewers of its videos to join its “Longchamp Girls” on their adventures through Paris.

https://www.luxurydaily.com/longchamp-eyeing-gen-z-market-joins-tiktok/

As technology progresses more rapidly than ever, new social media channels and apps continuously emerge to appease the likes of younger generations — the latest of which is BeReal.

https://www.luxurydaily.com/time-to-bereal-engaging-young-consumers-through-the-new-app/

Media company Snap, Inc. has announced the launch of Snapchat+, a collection of exclusive prerelease features available in the app for $3.99 per month.

https://www.luxurydaily.com/snapchat-introduces-subscription-service/

So many business leaders think that if they post something about their product on Facebook, Instagram and Twitter, every single day, eventually they will gain traction.

https://www.luxurydaily.com/how-social-media-marketing-could-hurt-your-business/

With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.

https://www.luxurydaily.com/reviews-ugc-now-more-important-than-ever-report/

Social media marketing is no longer about a brand making its presence known on every platform, but instead focusing on what type of content will engage consumers best on which platforms.

https://www.luxurydaily.com/listenfirst-social-media-video-report/

Social media platform Twitter has confirmed that it will sell to entrepreneur and investor Elon Musk.

https://www.luxurydaily.com/elon-musk-buys-twitter-for-44b/

The Beverly Hills Conference and Visitors Bureau (BHCVB) has rolled out the latest content from its “Far From Ordinary” content collective with two new influencers.

https://www.luxurydaily.com/beverly-hills-far-from-ordinary/