Marketing Dive - Latest News

Available to Royal Perks loyalty members, BK Village promotes the fast food chain’s inaugural advent calendar and 31 Days of Deals promotion.

https://www.marketingdive.com/news/burger-king-holiday-deals-advent-calendar-mobile-app/732212/

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. 

https://www.marketingdive.com/news/soundcloud-programmatic-display-videos-ads-pubmatic/732237/

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

https://www.marketingdive.com/news/draftkings-dr-pepper-stay-live-sports-ai-ctv-marketing/732160/

Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences.

https://www.marketingdive.com/news/papa-johns-names-cmo-data-driven-driven-creative-QSR-marketing/732235/

The Taco Bell owner can accrue data and leverage the chain’s app, linking sources of intel together and enhancing them with artificial intelligence.

https://www.marketingdive.com/news/taco-bell-kfc-yum-brands-Q3-2024-earnings-AI-powered-marketing/732122/

In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.

https://www.marketingdive.com/news/dicks-recreates-iconic-holiday-moments-campaign-featuring-nfls-watt/732115/

Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger on the consumer pulse.

https://www.marketingdive.com/news/cracker-barrel-new-cmo-restaurant-marketing-to-gen-z/731899/

“What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

https://www.marketingdive.com/news/amazon-holiday-retail-marketing-campaign-2024/731993/

The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.

https://www.marketingdive.com/news/oreo-dtc-platform-mondelez-data-marketing/731725/

Advertisers increasingly rely on multiple sources for insight into viewing habits, but Nielsen remains the leading TV currency despite recent setbacks.

https://www.marketingdive.com/news/nielsen-measurement-mrc-livestream-accreditation/731812/